Head of Market Transformation
Location: Borehamwood (Hybrid – 3 days onsite)
Contract Type: 12-Month FTC OR Day Rate Contractor
Compensation: £80,000 – £120,000 FTC or Day Rate - DOE
About the Role:
We are seeking a Head of Market Transformation Programme Lead – EMEA &; RoW to play a pivotal role during a period of rapid growth and operational change. This is a high-impact role designed to support and deliver major strategic initiatives across the region, with a strong focus on direct-to-consumer (DTC) acceleration, new market entry, and operational excellence.
Reporting directly to the GM, this role has significant visibility with the Senior Leadership Team and Board. While fixed-term (12 months), the expectation is for rapid results – you’ll need to hit the ground running and deliver scalable processes that enable long-term growth.
Key Responsibilities:
DTC Expansion &; Market Entry
* Lead end-to-end launch and optimisation of Shopify-based DTC websites across multiple markets.
* Oversee localisation, regulatory readiness, and in-market 3PL partner setup.
* Own and manage risk logs covering compliance, CX, and operational readiness.
Channel Expansion
* Support GM with market expansion and transitions, ensuring continuity and alignment with commercial strategy.
* Manage the roadmap for onboarding new e-tailers, ensuring seamless operational and commercial integration.
Operational &; Process Transformation
* Diagnose inefficiencies across digital, supply chain, forecasting, and market operations.
* Implement streamlined processes and tools to improve scalability and efficiency.
* Partner with Finance, Ops, and Commercial teams to build robust forecasting and reporting models.
Cross-Functional Programme Leadership
* Lead multi-workstream transformation projects using Asana.
* Deliver against milestones, budgets, and KPIs with full transparency and governance.
* Build business cases and secure stakeholder alignment across functions and geographies.
Capability &; Change Management
* Create scalable playbooks and documentation for market entry and DTC operations.
* Coach teams to embed agile, cross-functional ways of working.
Success Measures (KPIs)
ï¸ Timely launch of new DTC websites across target markets.
ï¸ Fully operational 3PL partnerships meeting SLAs (cost, lead times, CX).
ï¸ Zero downtime or disruption during transitions.
ï¸ Efficiency gains through reduced manual processes and stronger data flow.
ï¸ Successful onboarding of new partners and channels.
About You
We’re looking for a commercially astute, hands-on leader who can operate at both strategic and executional levels:
* 10 years’ experience in transformation delivery and programme/project management, ideally in beauty, retail e-commerce, consumer goods, or tech.
* Proven track record in multi-country programme delivery with complex regulatory, operational, and commercial interdependencies.
* Experience launching Shopify (or equivalent) DTC platforms and setting up 3PL operations.
* Strong change leadership and stakeholder management skills across functions and regions.
* Skilled at building business cases and using data to drive decision-making.
* Digitally savvy; knowledge of ERP, eCommerce tech stacks, and localisation best practices.
* Familiar with project management tools (Asana preferred).
* Culturally aware across Europe, Australia, and Eastern Europe.
Interview Process
* Stage 1: In-person interview in Borehamwood - includes a short task
* Stage 2: Follow-up interview with senior stakeholders.
Why Join?
This is a rare opportunity to shape and deliver a critical transformation programme with direct impact on growth and profitability. You’ll be working at the heart of a global business, driving digital expansion, and leaving behind scalable infrastructure for future success.
INDMAN