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Go To Market Digital Account Manager, working
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Client:
HBX Group
Location:
Woking, United Kingdom
Job Category:
Other
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EU work permit required:
Yes
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Job Views:
2
Posted:
22.08.2023
Expiry Date:
06.10.2023
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Job Description:
HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities, and payments through our network of 300,000 hotels worldwide, 60,000 high-value clients such as tour operators, travel agents, and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and a team whose knowledge and relationships on the ground are second to none. Our team, Team HBX Group, is the heart of the company, encouraging us to ‘move fast, dream big, and make a difference’ daily. We believe that tech + data + people set us apart, alongside our ‘global approach, local touch’ mentality. Headquartered in Palma, Mallorca, we employ around 3,500 people worldwide.
JOB DESCRIPTION:
We seek a well-rounded digital marketing expert to manage our direct B2C platform and oversee account management of our White Label Solutions for B2B accounts in the travel industry.
The candidate should implement marketing strategies across B2C and B2B2C channels, with expertise in digital marketing disciplines and proven methodologies.
Must have a customer-first mindset and strong commercial acumen.
Responsibilities:
* Manage Google Analytics daily
* Oversee PPC campaigns and spending
* Send marketing emails, segment customers, and create campaigns to maximize sales
* Manage website functionality, report bugs, and test platform updates
* Basic HTML skills for content editing and WordPress blog management
* Manage affiliate programs and key publisher relationships
* Create reports and present insights to clients using Google Analytics and internal MI
* Enhance client touchpoints and marketing efforts with WL partners
* Manage Reviews.io platform
* Create white label solutions
* Account management of B2B2C industry partners
Skills:
* Preferred knowledge of technical SEO
* Experience managing PPC with Google AdWords
* Familiarity with SEMrush for keyword and competitor analysis
* Knowledge of email platforms like Klaviyo
* Basic coding skills for website content editing
* Moderate knowledge of Canva or similar tools
* Experience with WordPress and Google Search Console
Advantageous:
* Experience managing White Label Solutions
* Knowledge of API integrations
* Project management certifications
Qualifications:
* Degree in Digital Marketing or Business
* CIM Certification
HBX Group values diversity, promotes an inclusive workplace, and offers opportunities for career development globally. Join us and be part of an innovative, multicultural environment where diversity and equal opportunities make a difference.
Enjoy benefits such as working in a dynamic environment, building global relationships, and career growth opportunities in our locations worldwide.
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