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Marketing strategy & transformation consultant

Glasgow (Glasgow City)
Consultancy.uk
Transformation consultant
Posted: 10 October
Offer description

Overview

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What you will be doing

We are seeking to grow our Customer Transformation consulting practice by hiring a dynamic Marketing Strategy & Transformation Consultant to help us accelerate the growth of Martech enabled transformation and address the growing complexity of AI Marketing solutions. The individual we are looking for must have a sound understanding of Marketing or Advertising Technology with proven experience implementing innovative marketing technology solutions & strategies.

* 4 + experience, preferably in a consultancy/agency environment or Industry.
* Degree educated or equivalent.
* Understanding of Marketing Transformation.
* High-level understanding of MarTech and/or AdTech knowledge meaning you’re capable of delivering Marketing Technology solutions to clients.
* High-level understanding of how to turn a set of business objectives into capabilities and map those capabilities to technical solutions.

An Overview Of The Role

This role is an exciting blend of management consulting skills, mixed with Marketing Technology, Strategy and Operations.

* You will help define modern Marketing Technology and Advertising Technology (Martech) ecosystems for clients, delivering impactful solutions that improve ROI and enable their marketing strategies, whether focused on productivity, optimisation, or engagement.
* You will support your team in embedding Marketing Services and Martech capabilities alongside supporting processes, operating models, and governance frameworks.
* You will help analyse and optimize clients’ Marketing Services and Martech stacks, identifying inefficiencies and designing solutions to enhance marketing operations and maximize ROI.
* You will provide objective insights into the strengths and weaknesses of products, tools, and approaches within the Marketing Services and Martech space.
* You will ensure you are informed of best practices, emerging technology trends, and innovations in digital media, data integration, data platforms, marketing automation, digital asset management, content management, and social media.
* You will help organisations unlock the potential of AI by defining pilots, scaling approaches, and embedding AI into their marketing practices.

What We Look For

A good fit for this role will bring many of the skills, experience, and attributes below

* Pragmatic problem-solver – Focuses on finding practical solutions and reducing complexity to drive results.
* Proactive and flexible – Adopts a hands-on approach to solving problems and adjusts to shifting priorities with ease.
* Collaborative team player – Builds strong relationships and works effectively across diverse stakeholders.
* Excellent interpersonal skills – Builds trust and fosters strong connections with colleagues, clients, and stakeholders.
* Adaptable and agile – Thrives in dynamic environments and embraces modern, agile ways of working.

It Would Be a Bonus If You Had

* Experience working with at least one of these platform providers – Adobe, Google, Facebook, TikTok, Twitter, LinkedIn.
* Commerce platforms such as Criteo, Profitero or Edge and Shopify
* Foundational AI technology such as Mistral AI, Azure, AWS, LLaMa etc
* You have industry experience in one or more of: Financial Services, Consumer Products, Retail, Technology, Utilities, Telco, Public Sector.

Application instructions

frog is a global business with teams working from every corner of the world. To help us process your application, please ensure that your application documents (CV, cover letter, portfolio, etc.) are all in English.

We don’t just believe in inclusion, we actively make it a working reality. Driven by our core values and Inclusive Futures for All campaign, we build environments where you can bring your whole self to work. We aim to build an environment where employees can enjoy a positive work-life balance. We embed hybrid working in all that we do and make flexible working arrangements the day-to-day reality for our people. All UK employees are eligible to request flexible working arrangements.

Employee wellbeing is vitally important to us as an organisation. We see a healthy and happy workforce as a critical component for us to achieve our organisational ambitions. We have trained ‘Mental Health Champions’ across each of our business areas, and invested in wellbeing apps such as Thrive and Peppy.

CSR

We’re focused on using tech to have a positive social impact. We’re reducing our carbon footprint and improving access to a digital world. We were named one of the world’s most ethical companies by the Ethisphere Institute for the 10th year. When you join Capgemini Invent, you’ll join a team that does the right thing. London, Manchester or Glasgow are offices you may base from, but you must be flexible in terms of assignment location.

We offer a remuneration package with flexible benefits options and a variable element dependent on grade and performance.

Job information

Firm: Capgemini Invent

Location: Glasgow, London, Manchester

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