Senior Paid Media Executive Manchester | £40-45k | Fashion Brand Zachary Daniels are proud to partner with a fast-growing fast brand who are currently looking for a Senior Paid Media Executive to drive performance across Paid Social (Meta, TikTok, Pinterest) and Google Ads (Search, Shopping, Performance Max). This is a hands-on role focused on delivering ROAS, CPA and revenue growth, managing budgets and scaling customer acquisition in a fast-paced fashion e-commerce environment. Key Responsibilities: Manage and optimise paid campaigns across Meta and Google Ads Monitor performance metrics including CPM, CTR, CPC, CVR, CPA and ROAS Build and maintain campaign structures, audiences, keywords and bidding strategies Develop and execute structured test-and-learn plans Translate trading priorities (launches, seasonal drops, promotions) into channel plans Collaborate with Creative, E-commerce and CRM teams on performance-driven campaigns Produce weekly/monthly performance reports with clear optimisation actions Monitor tracking, GA4, Shopify and product feeds Skills & Experience: 3 years' hands-on paid media experience Strong knowledge of Meta Ads Manager and Google Ads Proven experience managing budgets and achieving ROAS/CPA targets Strong analytical and optimisation skills Fashion or e-commerce experience desirable Benefits: Competitive salary Staff discount 25 days holiday bank holidays Opportunity to join a growing fashion brand Join a lovely, collaborative in-house team Plenty of progression opportunities If you're a performance-driven Paid Media Executive ready to step into a senior role with real ownership and impact, apply now! BH35465