Job Title
Interim Head of Brand & Creative (£70k-£75k) at Different Dog Limited
Salary
£70k-£75k
Company Description
Different Dog Limited - B Corp certified premium pet nutrition startup
Location
London, UK
Job Description
Lead the creative evolution of a fast-growing DTC brand during a pivotal rebrand rollout. You will oversee all consumer touchpoints—from high-impact growth campaigns to packaging—while managing a talented team of four. This hands‑on leadership role partners with growth teams to ensure emotional storytelling drives commercial success for over 20,000 UK dogs.
Why this role is remarkable
* Take full creative ownership of a major brand platform rollout and identity transition for a high-growth B Corp pet food subscription leader.
* Work in a high-autonomy environment where creative excellence is prioritized over caretaking, allowing you to shape the brand's voice across PR, social, and physical products.
* Join a passionate, dog-friendly culture that balances commercial ambition with a mission to improve canine health through nutritionist-designed, hand‑cooked real food.
What you will do
* Lead the strategic execution and embedding of the new brand identity across paid media, owned channels, packaging, and internal touchpoints.
* Partner with the Head of Growth to align creative strategy with media investment, ensuring all content is optimized for channel performance and brand distinctiveness.
* Manage and mentor a multidisciplinary team of four, including a Creative Lead and Videographer, while overseeing external agency partners and freelancers.
The ideal candidate
* Proven experience leading brand and creative strategy for premium DTC or consumer brands such as Gousto, Innocent, or Bloom & Wild.
* Exceptional creative taste and judgement with a track record of delivering commercially effective campaigns across both digital and physical touchpoints.
* A collaborative, low-ego leader who is comfortable making fast-paced decisions and working closely with performance marketing teams to drive growth.
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