* Contract type: Permanent
* Location: Inverness (with flexible/hybrid working options)
* Hours: Full-time, 40 hours per week
* Salary: £34,000 – £37,000 per annum (dependent on experience)
* Pension scheme with employer contributions
* 28 days annual leave (plus 8 public holidays)
* Additional exceptional leave offered
* Flexible/hybrid working arrangements
* Professional development opportunities
* Daily one hour paid breaks
About Visit Inverness Loch Ness
Want to work in a world class destination? Inverness and Loch Ness represent one of the most desired destinations in the UK. It is where our wild landscapes meet the heartbeat of Highland culture. Visit Inverness Loch Ness works as the official Destination Development and Marketing Management Organisation for the destination. Directly representing over 490 businesses to the world and working with our communities in mind we look forward to welcoming a motivated and energised Digital Engagement & Content Manager to our team.
The organisation became the first Tourism Business Improvement District in the UK when established in 2014 and operates within a defined destination that covers over 1200 square miles, including the Highland Capital Inverness and world-famous Loch Ness.
To support its members, who operate in more than 30 sectors, the organisation delivers a range of activities from its business plan including marketing, infrastructure, events, business tourism, business development and lobbying.
Role Purpose
The Digital Engagement & Content Manager is responsible for leading the digital presence and online engagement of Visit Inverness Loch Ness, promoting the destination and its members to a domestic and international audience.
This role delivers impactful digital marketing activity aligned with the organisation’s Business Plan, supporting destination marketing, member engagement, and year‑round visitor growth. Responsibilities include ownership of digital channels, content creation, campaign delivery, corporate communications, and performance analysis.
The role plays a key part in ensuring that our world‑leading destination remains “front of mind” through innovative and effective digital engagement.
Key Responsibilities
Digital Channels & Social Media
* Lead and manage all social media channels, ensuring consistent, high‑quality, engaging content.
* Plan and deliver organic and paid social campaigns aligned with seasonal priorities and strategic objectives.
* Monitor trends, new platforms, and emerging technologies to maximise reach and engagement.
* Grow and nurture online communities, responding to comments, messages, and interactions in a timely and professional manner.
Website Management
* Oversee day‑to‑day upkeep, development, and optimisation of the organisation’s website.
* Ensure content is accurate, engaging, AI‑responsive, SEO‑optimised, and aligned with campaign priorities.
* Collaborate with internal and external stakeholders to continuously improve user experience and functionality.
Analytics & Reporting
* Monitor, analyse, and report on website and digital channel performance using relevant analytics tools.
* Provide regular insight reports to inform decision‑making and demonstrate ROI against Business Plan objectives.
* Track campaign performance and recommend data‑driven improvements.
Content Creation & Campaign Delivery
* Produce high‑quality, creative content (copy, imagery, video, blogs) for digital channels, campaigns, and projects.
* Lead content planning and editorial calendars across all platforms.
* Support wider team initiatives, including events, partnerships, and promotional campaigns.
* Work with content creators, influencers, and partners to amplify destination marketing activity.
Corporate Communications
* Oversee corporate communications across digital platforms, ensuring consistent tone, messaging, and brand alignment.
* Support PR activity by coordinating digital messaging and publishing relevant content.
* Maintain brand standards across all communications.
Enquiries & Stakeholder Communication
* Act as the primary point of contact for digital and communications enquiries.
* Respond to media, partner, and public enquiries, or direct appropriately within the organisation.
* Support members and stakeholders with digital promotion opportunities where appropriate.
Destination Promotion & Campaign Management
* Manage and deliver promotional activity aligned with the organisation’s Business Plan and strategic objectives.
* Develop and implement seasonal marketing campaigns to support year‑round tourism.
* Ensure campaigns reflect the destination’s values, including sustainability and community engagement.
Newsletter & Email Marketing
* Lead the production and distribution of the weekly newsletter.
* Develop engaging email marketing campaigns to communicate updates, opportunities, and industry news.
* Analyse performance metrics and optimise future communications.
General Duties
* Work collaboratively with the wider team to support projects, events, and organisational priorities.
* Build strong relationships with members, partners, and stakeholders.
* Stay informed on digital marketing best practice and tourism trends.
* Represent the organisation professionally at events and meetings when required.
Person Specification (Summary)
* Experience in digital marketing, social media management, and content creation.
* Strong analytical skills with experience using digital reporting tools.
* Excellent written and verbal communication skills.
* Ability to manage multiple projects and deadlines.
* Experience in tourism, destination marketing, or membership organisations.
* Knowledge of CMS platforms, SEO, and email marketing systems.
* Experience working with stakeholders and external partners.
Key Outcomes
* Increased digital reach, engagement, and website traffic.
* Effective delivery of seasonal campaigns and promotions.
* High‑quality, consistent digital content aligned with brand and strategy.
* Strong reporting and insight to support organisational decision‑making.
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