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Marketing executive/digital marketing manager/marketing consultant

Glasgow (Glasgow City)
GOK-BORU LTD
Digital marketing manager
Posted: 19 February
Offer description

Job Summary

As a Marketing executive/Digital Marketing Manager at Vie It Solutions Ltd, you will play a pivotal role in developing and executing digital marketing strategies to promote our software services. You must have a deep understanding of digital marketing tools and strategies to achieve our business objectives.

Key Responsibilities:

* Planning, implementing, and monitoring digital marketing campaigns across all digital networks.
* Social Media Marketing and Online Marketing skills
* Digital Marketing and Web Analytics skills
* Strong written and verbal communication skills
* Experience with SEO, PPC, SEM, content marketing and web development
* Proven experience managing successful digital marketing campaigns
* Knowledge of marketing automation tools
* Experience with graphic design software such as Photoshop and Illustrator is a plus
* Experience in the technology industry is a must
* Submitting reports, analyses and implementing the latest technical tools.
* Google Campaigns (Ad word & Display): Build and run ads on Google Search Network and Google Display Network based on the predetermined plans
* Maintain and optimize ads based on analytics and ad results
* Handle Google My Business updates & posting and content
* Design and curate content of landing pages for campaigns
* Create and refresh artworks for Google Display Network
* Structure and design Google Analytics.
* Utilize Google Analytics to better understand the customer journey, measure goals and explore channels that can be improved.
* Develop and monitor campaign budgets and Prepare accurate reports on our campaign's overall performance.
* Prepare Google analytics reports
* Develop Monthly Calendar & performance reports.
* Hands on experience in managing, guiding, & training the digital marketing team.
* Plan and Manage all Social Media Platforms (Facebook, Instagram, YouTube, Snapchat .. etc)
* Curate Content. and Handle posting (post & stories) and handle Community Management.
* Design, develop & create campaigns (ads & boosting).
* Tweak campaigns along the month.
* Develop and monitor campaign budgets.
* Prepare accurate reports of the campaign's overall performance.

Qualifications:

* Bachelor's degree in Business, marketing or relevant field.
* 2 years+ proven experience in Digital marketing preferably in the IT field.
* Hands on experience on digital marketing tools like SEO, SEM etc.
* Excellent communication and writing skills.
* Creative thinking and a passion for staying updated with digital marketing trends.
* Strong project management skills with the ability to multitask and meet deadlines.
* Sound knowledge of Google Analytics, SEMrush, HubSpot, etc.

Job Type: Full-time

Pay: £34,300.00-£60,000.00 per year

Benefits:

* Company pension

Work Location: In person

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