Leeds. Hybrid 3/2 + flexible working hours
The Role
The Digital Marketing Executive delivers day-to-day digital activity for the brand, bringing campaigns and storytelling to life across email and website.
Key Responsibilities
Key channels: Email marketing (automation & personalization) and Website Management. Pushing the brand and content creation across all.
Email & CRM
* Work with the Marketing Manager to plan email content (newsletters, product launches, offers)
* Work with digital agency to build, schedule, and test marketing emails
* Track performance metrics (open rate, CTR, conversions) and share insights
Website & SEO
* Update on-site content (blogs, landing pages, product copy) to support campaigns
* Liaise with the Ecommerce Manager to ensure content is accurate and aligned with website strategy.
Analytics & Insights
* Analyse weekly consumer insights to drive site performance, provide insights and recommendations to improve campaign effectiveness and ROI.
* Produce monthly social and email performance reports.
* Support Marketing teams with campaign results and content insights
What I’m looking for in your CV:
* Experience in digital marketing, ideally within a ecommerce or consumer brand
* Strong copywriting and content creation skills
* Experience with email marketing and CRM platforms (e.g. Klaviyo)
* Ability to analyse data and report on campaign performance
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