Overview
As a Service Advisor at Ford you will be the trusted link between customers and the workshop, ensuring every visit is seamless, transparent and stress‑free. You will maximise revenue through vehicle health checks, service plan sales and aftercare products while supporting customer retention and maintaining the highest standards of service.
Responsibilities
* Act as key point of contact for customers, guiding them through the service journey from check‑in to post‑visit follow‑up.
* Build genuine trust by understanding each customer’s needs and advising on safety‑critical repairs, maintenance work and manufacturer recommendations.
* Confidently promote and sell repairs identified through the electronic vehicle health check, helping customers keep their vehicles safe, legal and roadworthy.
* Proactively support customer retention by promoting Service Care Plans, forward‑booking future work and offering tailored aftersales solutions.
* Collaborate closely with technicians to ensure efficient and timely repairs that exceed expectations, keeping customers fully updated along the way.
* Manage service functions such as courtesy car bookings, collections/deliveries and appointment scheduling to keep operations running smoothly.
* Build knowledge and expertise on Ford products and services, motivating yourself to represent the brand with pride and excellence.
* Contribute to team and individual performance targets across labour sales, vehicle health check conversions, service plan sales and customer satisfaction scores.
* Keep customers fully informed of available extras, accessories and value products, maximizing upsell opportunities.
Qualifications
* Dedicated to providing an incredible service, fueled by a genuine passion for making customers happy.
* Driven to exceed expectations and consistently achieve fantastic results by meeting KPIs and deadlines in a fast‑paced environment.
* Digitally competent with a strong working knowledge of Microsoft Office and dealership IT platforms.
* Meticulously organized, able to effectively schedule work while balancing flexibility for customers and workshop colleagues.
* Confident communicator who captures customer details accurately and identifies opportunities to sell and upsell products and services.
* Passionate for the automotive industry and the people it serves.
Benefits
* 33 days annual leave (including bank holidays), plus an extra day off on your birthday.
* Industry‑leading Family Leave policies.
* Salary sacrifice scheme for a new car.
* Paid day to volunteer.
* Recognition of long‑service milestone anniversaries.
* Tailored training and career growth opportunities.
* Cycle to work scheme.
* High street discounts.
* Internal referral rewards.
* Basic salary of £28,665 with an OTE of £41,807, pension, life assurance, exclusive company discounts on used car purchases and leasing deals.
Equal Opportunity Statement
Lithia UK are an equal opportunity employer and welcome all applications regardless of age, race, religion, disability, gender, sexual identity, marital status, socio‑economic background or veteran status. Qualified applicants with prior criminal convictions will be considered in accordance with the law.
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