Safeguard Europe was founded in 1983 and has developed a reputation for producing quality and innovative products and systems for the protection and renovation of property. Having experienced significant growth, the company has diversified its product ranges around its core manufacturing and technical competencies, entering new categories and markets. Safeguard offers a unique working environment where products and systems are developed, manufactured, and marketed under one roof in an end-to-end process. We encourage an open and collaborative environment and welcome ideas and contributions from all team members.
About the Role
Safeguard Europe seeks an experienced Public Relations Executive to amplify our marketing campaigns and raise brand awareness. As part of a multidisciplinary team, you will craft and implement our PR strategy, create compelling stories, reach out to journalists with valuable commentary and respond to relevant media queries. Collaborating with our in-house experts, you will ensure that the coverage you secure in national media and trade press is accurate and constructive. We are looking for a proactive individual who can identify challenges and develop innovative solutions, while also seeking opportunities to enhance their skills through our commitment to professional development. This role is instrumental in expanding awareness of Safeguard and our product ranges to a wider audience.
We welcome candidates seeking part-time or full-time hours and can tailor the role to suit needs and experience.
Duties
* Collaborate with the wider marketing team to create a comprehensive public relations strategy that boosts brand visibility, enhances company reputation and drives business expansion.
* Establish and nurture mutually beneficial relationships with journalists, influencers and industry figures.
* Create headline-worthy press releases that showcase our unique expertise, reflect our company values and highlight our product range.
* Engage actively with the media to pitch compelling stories, schedule media kit deliveries, coordinate interviews and respond promptly to inbound enquiries.
* Stay up-to-date with industry and wider trends to identify emerging opportunities.
* Monitor, evaluate and report on PR campaign effectiveness.
* Coordinate with internal stakeholders to ensure scientific accuracy and alignment with wider company direction.
Skills and Experience Needed
* At least 3 years’ experience in brand media public relations (either in an agency or in-house role).
* Strong content writing skills for B2B and B2C audiences.
* The ability to explain highly technical concepts to a general audience.
* A creative flair for storytelling and the ability to justify new ideas with data.
* The ability to constructively consider and action feedback from multiple stakeholders.
* Proactive networking and outreach skills.
* Critical thinking and problem-solving skills.
About You
This role offers the opportunity to make impactful decisions in a fast-growing business, which is why we work together in-office at our Horsham headquarters. You will be just steps away from every area of the company, giving you unique insights that will help you excel in your role. In-person collaboration enables Safeguard to move fast, allowing us to capitalise on successes and iterate on areas for improvement.
With that in mind, we look for these qualities in all our candidates:
* A highly motivated self-starter.
* A preference for working in-person in a collaborative, cross-team capacity.
* A sense of ownership and pride in your performance.
* The ambition to make a real impact on our success.
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