Overview
This role is a pivotal Creative Director position responsible for defining, elevating and protecting the Myprotein creative vision across all touchpoints, including product, campaign, digital, retail, social, packaging and experiential. You will own the global creative direction, ensuring the brand premiumises, differentiates and resonates culturally in a competitive health & wellness market. The role requires both strategic leadership and hands-on creative excellence, leading a small in-house team and partnering with THG Studios, performance marketing, and commercial functions to drive a creative standard that impacts revenue, brand equity and cultural relevance.
Responsibilities
* Define and evolve the global Myprotein creative platform and visual identity.
* Lead the development of brand and campaign creative across global and localised projects.
* Define, create and drive brand and creative consistency across packaging, digital, social, CRM, retail and partnerships touchpoints.
* Create world-class art direction and brand storytelling.
* Champion best-in-class creative testing frameworks (A/B testing, iteration, optimisation).
* Elevate athlete, influencer and partnership creative output.
* Build a high-performance, no-ego culture aligned to THG's DNA.
* Set clear creative standards and accountability for delivery.
* Develop succession planning and internal creative talent progression.
* Work with NPD, Commercial, Ecommerce and Performance teams to deliver channel/platform specific creative output with learning and feedback loops.
* Translate brand and commercial objectives into powerful creative solutions.
* Partner with global markets to balance central brand control with local relevance.
* Ensure creative timelines match the pace of a fast-moving ecommerce business.
* Stay ahead of design, Nutrition, Activewear, fitness, wellness and digital trends.
* Identify new formats, channels and creative technologies, utilising AI to elevate, optimise and scale creative output where possible.
* Push Myprotein into brand culture, not just performance marketing.
Qualifications
* Proven experience in a senior creative leadership role within a consumer-facing brand (health, wellness, activewear or lifestyle preferred).
* Strong portfolio demonstrating brand development, campaign leadership and cross-channel execution.
* Track record of leading and scaling creative teams in fast-paced, high-growth environments.
* Strong commercial acumen with the ability to link creative decisions to revenue and performance.
* Deep understanding of market trends, consumer insight and cultural relevance.
* Excellent stakeholder management and communication skills.
* Confident decision-maker who thrives in fast-moving, performance-driven environments.
Company and Values
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio includes leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty. From Manchester to New York, we are powered by a team of over 2,500 people who work together, lead by example, and think BIG.
Benefits
* Access bespoke development programmes designed by our in-house L&D team.
* Upskilling programmes delivered in partnership with an industry-leading training provider.
* Enhanced leave: 25 days annual leave plus bank holidays; birthday day off; enhanced maternity/paternity pay (dependent on length of service); up to 10 days compassionate leave; buy back up to 3 days; 2 days volunteer leave after 12 months.
* Wellbeing: in-house GP access, 24/7 EAP (Bupa), on-site gym, on-site physio.
* Other perks: savings on personal tech, subsidised bus pass, up to 50% staff discount, on-site shop and barber, referral bonuses, anniversary gifts at 5 and 10 years.
Note: THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
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