Location: Hybrid – ideally located near our Manchester, Sheffield or Scottish sites
Shift: Monday – Friday
Salary: Competitive
We have a new opportunity for a Category Manager to join our Marketing team within Finsbury Food Group.
Finsbury Food Group is one of the UK’s leading speciality bakery manufacturers. We continually raise quality, innovation, and operational standards while building long‑term, trusted relationships across retail, foodservice, and brand partnerships. Our portfolio spans a wide range of bakery categories—from market‑leading retailer own‑brand products to beloved licensed and branded ranges—produced across our nationwide network of bakeries.
This is an exciting time to join us. With an ambitious brand growth agenda and a packed pipeline of development activity across our key categories, you’ll play a vital role in elevating brand presence, strengthening customer engagement, and supporting the successful delivery of commercial targets.
To be successful in this role, you will be responsible for translating shopper and market data into actionable insights that drive category growth for FFG and our retail partners. This role combines data analysis, category strategy, and customer‑facing leadership to influence ranging, merchandising, pricing, and promotional decisions.
This is what you’ll actually do!
As a Category Manager, you will lead the development, socialisation, and delivery of a dynamic, insight‑driven Category Strategy, using analysis of shopper behaviour, market trends, and competitor activity to identify opportunities for growth. You will build and manage strong, influential relationships with key retail partners, while collaborating closely with the Brand Team to integrate category, market, and consumer insights that drive innovation. You will translate multiple data sources into clear, compelling, insight‑led stories for both customers and internal stakeholders, and develop a deep understanding of shopper missions, behaviours, and drivers to ensure the voice of the shopper informs decision‑making.
In this role
You will lead shopper insight projects to deliver actionable commercial recommendations, while setting and maintaining high performance standards, taking ownership of objectives, and delivering quality outcomes. You will support the development of people and talent through coaching, feedback, and fostering an inclusive, engaging team environment, while demonstrating strong business awareness through understanding the strategic plan, interpreting financial and market data, and recognising the importance of governance and partnerships. You will also support and communicate change effectively, maintaining team focus and resilience, and collaborate across stakeholders by using data‑driven insights to influence decisions and build positive, high‑performing relationships. You will work closely with brand, sales and development teams.
Ideally this is you!
* Previous experience in a Category Management role
* Experience working with customers, partners and cross‑functional teams
* Understanding of category strategy fundamentals
* Strong organisation and communication skills
* Creative thinker with exceptional attention to detail
* Positive, proactive, and eager to learn
* Customer and consumer focused with the ability to deliver at pace
* Collaborative team player, able to build effective relationships
* Capable of managing multiple priorities simultaneously
* Comfortable with multiple data sources
What’s in it for you?
* Enhanced Maternity & Paternity Leave to allow quality time with your new arrival!
* Enhanced Pension Scheme for our employees
* Death in Service Benefit
* Free Employee Assistance Programme (open to colleagues and their families)
* Retail discounts accessible via our Benefits Hub platform!
* Refer a Friend Scheme (up to £300 per referral – T&C’s dependent)
* Employee Recognition Awards
* Extensive Learning & Development opportunities (including opportunities for sponsored professional memberships and our own in‑house development course!)
* An opportunity to be part of a fantastic, growing organisation.
Are you the perfect fit for
Marketing – Category Manager?
Fancy getting your hands dirty?
Join our amazing bakery team!
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