Senior Digital Marketing Specialist
Join Pivotal and take on a senior role focused on growing our Email Marketing department while collaborating across retention and other marketing disciplines.
About the Role
Pivotal is hiring a Senior Digital Marketing Executive with experience in Email Marketing. Your primary role will involve account strategy, designing and building emails, completing account setups, copywriting, reporting, and building client relationships. You will also work within our retention marketing team, collaborating with additional marketing disciplines.
We value a client‑first, results‑driven mindset. You will deliver results in a fast‑paced, demanding environment with an easy‑going knowledgeable team. You’ll be expected to hit the ground running and we’ll support you.
Key Responsibilities
* Develop and build dynamic emails and flows optimized for different inboxes and devices, including strategy, research, design, and scheduling.
* Accurately monitor email quality and deliverability, and perform general account maintenance.
* Optimize the overall email marketing strategy for our clients and departmental processes.
* Write concise and engaging copy, including subject lines & preview text.
* Compile visual, comprehensive reports and audits for clients.
* Hold regular meetings with clients and Account Strategists to discuss strategy.
* Assist across multiple marketing disciplines to grow and consistently add value to the Pivotal retention marketing offering.
Essential Skills & Experience
* Three years of experience creating and sending emails using platforms such as Klaviyo, MailChimp, DotDigital.
* Excellent communication skills to build client relationships; prior client/customer experience essential.
* Excellent organizational skills: manage multiple projects across clients simultaneously and meet deadlines.
* Willingness to learn and take ownership, demonstrating solid initiative.
* Eye for design and previous experience using Photoshop, Canva, Illustrator, or Figma.
* Creative mindset with high attention to detail.
* Excellent written English skills to produce engaging copy.
* Strong analytical skills, with ability to devise and deliver A/B testing across all areas of email marketing.
Desirable Skills
* Five years experience creating and sending emails using platforms such as Klaviyo, MailChimp, DotDigital.
* Experience in a previous e‑commerce or marketing role (in‑house or agency).
* Experience with other e‑commerce software/platforms such as Google Analytics, Shopify, Magento 2, Amazon, etc.
* A degree (or other relevant qualifications) in Marketing, Creative Writing or Graphic Design.
* Experience in other marketing departments such as CRO, PPC, SEO, Affiliate marketing.
Why Pivotal?
Pivotal is a digital transformation agency working with market‑leading brands worldwide. Our marketing department has doubled in size and offerings over the last 18 months, creating rapid growth and new opportunities. We’re looking for applicants local to Norfolk, UK.
Benefits
* Benefits package
* Collaborative and inclusive work environment
* Continuous learning and growth opportunities (dedicated development days)
* 20 days holiday allowance, with a day accrued each year of service
* Paid day off for birthdays
* Dog‑friendly office
* Beer Fridays
* Team building events
* The Yard Coffee discount
* And more!
To apply, please email your CV & cover letter to: careers@pivotal.digital
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