As a Cluster Revenue Manager at Crerar Hotels, you will play a critical role in driving commercial performance, revenue growth, and pricing optimisation across a portfolio of properties. Reporting to the Group Revenue Manager, you will be responsible for developing and executing data-led revenue strategies that maximise profitability, occupancy, and market share.
This role requires strong commercial acumen, analytical capability, and the ability to interpret market dynamics to inform pricing, distribution, and demand strategies. The successful candidate will demonstrate agility and the ability to quickly adapt focus, responding to changing market conditions, demand fluctuations, and business priorities.
Working closely with property teams, sales, marketing, and senior leadership, you will act as a key commercial partner, translating performance data and market insights into clear strategies that support both short-term revenue opportunities and long-term commercial growth.
Key Responsibilities
Revenue Strategy & Optimisation
Develop and implement dynamic pricing and distribution strategies to maximise revenue, profitability, and market share across assigned properties.
Analyse demand patterns, booking pace, competitor positioning, and market trends to identify opportunities for revenue growth and yield optimisation.
Continuously evaluate pricing strategy, inventory controls, and channel mix to ensure alignment with commercial objectives and revenue targets.
Work closely with hotel teams to monitor performance and respond with agile revenue decisions that optimise both occupancy and rate.
Identify opportunities to improve direct revenue contribution and channel efficiency.
Performance Analysis & Commercial Insight
Produce and analyse daily, weekly, and monthly performance reports, identifying trends, risks, and opportunities.
Monitor key commercial metrics including ADR, RevPAR, Occupancy, Market Share, and channel performance.
Translate complex data into clear commercial insight and actionable recommendations for hotel leadership and senior management.
Support strategic decision-making through performance analysis, demand forecasting, and revenue scenario planning.
Systems & Distribution Management
Manage and optimise systems including Property Management Systems (PMS), Revenue Management Systems (RMS), and Channel Managers to ensure data accuracy and effective distribution.
Maintain rate plans, inventory controls, and availability across all booking channels.
Work closely with third-party distribution partners and OTAs to optimise visibility while maintaining a balanced and profitable channel mix.
Ensure revenue systems and tools are used effectively to support data-led commercial decision making.
Collaboration & Stakeholder Engagement
Partner with Sales, Marketing, and Operations teams to ensure revenue strategies align with wider commercial and brand objectives.
Lead or contribute to regular revenue and commercial strategy meetings, providing insight and recommendations to drive performance.
Build strong relationships with hotel leadership teams to support revenue culture and commercial awareness across the properties.
Provide training, guidance, and support to property teams on revenue management best practices.
Forecasting & Budgeting
Support the preparation of revenue forecasts and budgets, using historical performance, forward demand, and market intelligence.
Monitor performance against budget and forecast, identifying variances and recommending actions to protect or enhance revenue performance.
Contribute to ongoing commercial planning and strategy discussions to support long-term business growth.
Skills & Requirements
Experience & Knowledge
Proven experience in revenue management within the hospitality industry, ideally within a multi-property or cluster environment.
Strong understanding of pricing strategy, market segmentation, demand forecasting, and distribution management.
Experience using RMS, PMS, and channel management platforms.
Strong commercial awareness with the ability to balance rate, occupancy, and profitability to deliver optimal results.
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