Job Title
Downstream Marketing Manager
Job Description
As a Downstream Marketing Manager in IGT-S you will play a key role in developing segment‑specific, omni-channel engagement strategies, driving global activation, supporting launches, guiding impactful clinical events while contributing to a newly strengthened Product Management & Marketing organization.
Responsibilities
* Own the Customer Decision Journey (CDJ), the engagement strategy along that journey and the downstream budget for one of the clinical segments.
* Own naming of new products in your segment, all messaging, to support product launches.
* You will partner with the Clinical Segment team to define objectives, strategy, and success metrics for medical congresses and events.
* You will be part of the Content & Engagement team, collaborating closely with multiple cross‑functional teams to ensure strong and effective activation.
Qualifications
* You hold a Bachelor’s or Master’s degree in Marketing or Communications, or a related field.
* You bring 10+ years of downstream or product marketing experience in MedTech, B2B, or healthcare related fields (ideally within either Cardiology, Radiology or Surgery).
* You have strong skills in omnichannel engagement, value based messaging, MarCom development and event management along the customer journey, as well as managing agency and vendor partners.
* You are proficient with AI assisted tools (such as Microsoft Copilot or ChatGPT) and can apply them responsibly for insights, content creation, and workflow acceleration.
* Fluency in English
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