Greetings
We are HiringDigital Analytics Specialist (Adobe Experience Platform / CDP)
1. Location: Norwich
2. 6 Months
3. Contract Inside IR35
Job Description: Digital Analytics Specialist (Adobe Experience Platform / CDP)
Role Overview
We are looking for a Digital Analytics & CDP Specialist with strong expertise in Adobe Experience Platform (AEP), Customer Data Platforms (CDP), and digital marketing analytics. The role requires hands-on experience in data collection, identity resolution, segmentation, and activation across multiple marketing and advertising platforms, with a focus on delivering personalized, data-driven customer experiences.
Key Responsibilities
Customer Data Platform (CDP) & Adobe Experience Platform (AEP):
1. Manage data ingestion workflows via AEP Data Collection UI / Adobe Launch, mapping collected data to XDM schemas.
2. Build and maintain a Unified Customer Profile by stitching anonymous and known identifiers using Identity Service.