Overview
Reporting to the Head of Ecommerce, you will be responsible for the development and execution of the PR & brand partnership strategy & initiatives as part of our eCommerce and marketing team. You will oversee our PR, brand partnership and brand ambassador program as well as ideate and lead key influencer activities across seasonal campaigns. This role will contribute to our continued growth by helping us drive market share and brand awareness.
What you’ll do:
Influencer Strategy & Execution
* Develop and manage the influencer ambassador program for different campaigns
* Create innovative influencer marketing strategies that are in line with our overall marketing goals
* Identify and engage with talent who align with our target audience and brand values
* Manage end-to-end influencer relationships including casting, briefing, negotiating, and execution
* Amplify UGC across platforms (meta, TikTok, Pinterest, YouTube) to drive awareness, and click-through rates
* Manage the influencer and gifting budget and provide regular reports on performance including monthly, quarterly and campaign wrap-up reports
Brand Partnership and Content Creation:
* Actively search for potential partnerships with our brand
* Work collaboratively with our Social Media Creator as well as the Design and Marketing team and be responsible for the production of innovative and appealing partnership content
* Track performance and reporting, optimising for continuous improvement
PR and Communications:
* Build strong relationships with press and affiliates to align strategies, identify cross-over opportunities, and maximize campaign effectiveness
* Write materials such as press releases, factsheets and briefings for brand ambassadors
* Develop creative and innovative event concepts and execute the production of these PR / Influencer events
* Daily handling of PR requests, vetting, briefings and evaluations
What you’ll have:
* At least 1 year experience in a similar, hands-on role, where you have had to balance a range of briefs and manage time accordingly. Brand-side experience is preferred
* A demonstrable ability to develop and maintain strong visual brand identity through digital content, video, and photography
* Strategic and creative mindset, social native, up to date with current trends
* The ability to think strategically and creatively, to multitask and perform under pressure
* Very strong verbal and written communication skills in English
* Team player who thrives within a dynamic, fast-growing company
* Skills in Adobe Creative Suite and video editing programmes