Email Marketing Coordinator
Location: Brighton
Salary: £31,720 - £39,520
About The Role
Lead the planning and delivery of targeted email campaigns that support student recruitment and conversion. Work closely with Marketing, Recruitment and Admissions teams to ensure prospective students receive timely, relevant, and engaging communications at key points in their decision‑making journey.
Take ownership of campaign delivery end to end—from content creation and scheduling to performance analysis and optimisation. Use insight and data to continuously improve impact and engagement.
What You’ll Do
* Plan and deliver targeted email campaigns aligned to student recruitment priorities.
* Own the email marketing calendar, ensuring clear, timely and relevant communications.
* Write and build engaging email content tailored to different audiences and stages of the applicant journey.
* Collaborate with Marketing, Recruitment, Admissions and wider University teams to align messaging and campaigns.
* Monitor and analyse campaign performance, using insight, A/B testing and optimisation techniques to improve engagement and ROI.
* Maintain and optimise email data, segmentation and automation workflows.
What You’ll Bring
* A degree in a relevant subject or equivalent professional experience.
* Strong copywriting skills, with the ability to adapt tone and messaging for different audiences.
* Experience using DotMailer or similar email marketing platforms.
* Working knowledge of HTML email design, data segmentation and automation.
* Experience with A/B testing and campaign optimisation.
* Design skills using InDesign, Adobe Creative Suite or similar tools.
* Strong collaboration and communication skills.
Why Our Client
Our client is a values‑led organisation where core values underpin all that they do: Believe in Everyone, Challenge the Norm, Grow Together, Do The Right Thing, Own It. They continually strive to create a culture of inclusivity that represents diverse communities. They particularly welcome applications from people of colour who are underrepresented in their organisation.
Benefits
* 25 days holiday per year (FTE)
* SMART pension
* A comprehensive benefits package
Required Background Checks
All successful applicants are required to complete a basic DBS disclosure. Depending on the role, enhanced checks or an enhanced check with barred list may be required by statute and internal policy.
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