Product Manager - eCommerce
Manchester United, Old Trafford, Manchester, United Kingdom | Full-time
Overview
At Manchester United we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high‑performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals.
Responsibilities
* Drive the eCommerce roadmap and feature development to deliver on revenue growth goals
* Plan digital product roadmap to enable a world‑leading global sports e‑commerce site that meets and exceeds business plans
* Develop a deep understanding of platform capabilities and the needs of the e‑commerce team, and use this insight to define and deliver long‑term roadmap and income opportunities
* Work with business stakeholders to understand needs and create solutions that facilitate objectives
* Balance revenue opportunities and technical feasibility when developing requirements for products
* Define functional specifications that outline objectives and detailed requirements that can be understood and acted upon by engineering and design teams
* Work with cross‑functional teams in a semi‑agile environment to successfully bring full‑stack consumer facing products to market
* Use quantitative and qualitative user research and data‑driven insight to drive direction, and monitor user feedback channels to ensure an optimal customer experience
* Ensure tracking and primary metrics are in place, and challenge what these metrics should be and present recommendations to key stakeholders
* Make product decisions based on data‑driven evidence that provides a clear rationale why features should, and should not, be prioritised
* Test hypotheses and utilise variant testing to find answers quickly and reduce risk, ensuring we back the right investment decisions to drive overall product success
* Organise, prioritise, and manage often conflicting product dimensions while working independently in a deadline‑driven environment
* Own the validation & success criteria of all features within the backlog, ensuring what is being developed is right for the fan and the business
* Own and maintain relationships with suppliers, partners, and vendors, ensuring they meet their commitments
* Understand and communicate complex technical concepts and/or information to internal and external stakeholders and suppliers
* Understand key technology and architectural capabilities and constraints of our platforms to facilitate decision‑making
* Evaluate and challenge key performance indicators of our product(s) and suggest optimisation strategies to increase them appropriately
* Participate in the evaluation of new technologies and opportunities for integration in our platforms
* Conduct competitive analysis and identify areas for product differentiation and enhancement
Qualifications
* Bachelor’s Degree (desirable)
* Minimum 3‑5 years’ experience working as a Product Manager in a global digital commerce focused business environment (strong preference to e‑commerce)
* Proven track record of managing all aspects of a successful global product throughout its lifecycle and delivering significant growth
* Experience and involvement in full‑stack commerce platforms, especially front‑end consumer experience, but also data integrations, CMS & payment gateways
* Strong verbal and written communication skills, including the ability to communicate effectively across all levels in the organisation
* Proven ability to develop product strategies and effectively communicate these to executive management
* Demonstrated problem‑solving skills, including assessing situations, evaluating options, and providing qualified recommendations
* Ability to multitask and manage priorities based on opportunity, identified risks, and impact to business
* Flexible and pragmatic working styles to adapt to various personalities in cross‑functional teams
* Drive for product innovation and excellence & passionate about creating innovative new consumer experiences
* Solid technical background with understanding and/or hands‑on experience in app development, responsive web technologies, and back‑end operational platforms
* Proven ability to use data analytics, research and testing methodologies to drive business decisions
* Understanding of project management and demonstrable experience of this to ensure that developments are delivered on time and in line with business objectives
Benefits
* Annual incentive scheme
* Wellness Support with access to mental health resources, digital health checks and nutritionists through Aviva Digicare+ Workplace
* Exclusive discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners
* Gym facilities in our onsite locations and opportunities for regular social events and team‑building activities
* Enhanced family leave benefits and an opportunity to purchase additional holiday days
* Enhanced career development with access to professional learning platforms like LinkedIn Learning and internal training programmes
* A supportive work environment that values diversity, equity and inclusion, and individual growth
Commitment to Diversity & Inclusion
We believe that a diverse and inclusive environment makes us stronger. Manchester United is committed to building a team where everyone feels welcomed, valued and empowered to contribute their unique perspectives. Diversity, equity and inclusion are at the core of our recruitment strategy, and we welcome applicants from all backgrounds.
Legal Statements & Safeguarding
Manchester United is committed to safeguarding children and vulnerable adults, and as part of this commitment all candidates will undergo a Disclosure and Barring Service check and reference checks. If you need any adjustments to help you perform at your best during the recruitment process, please feel free to contact us, and we will be happy to discuss them with you.
It is unlawful to employ a person in a UK‑based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.
How to Apply
Please submit your application by Monday 27th October 2025.
For further information, contact the recruiting team at recruiting@manchesterunited.com.
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