As a Senior Paid Media Executive, you will lead, inspire, and develop Executives & Assistants in our market-leading in-house Paid Media team. You will help spearhead best-in-class Paid Media implementation across Paid Search, Paid Social & Digital Display.
Your role will be to lead the strategy and account direction, predominantly working with our tier 1 partners such as Google, YouTube, Bing, Apple, Facebook, Instagram, Twitter, Pinterest as well as emerging platforms and opportunities.
You will also manage key stakeholders across the business, as well as integrating with other parts of the Multi-Channel team such as Organic Search, Affiliates & Partnerships, Content, as well as CRO and Analytics teams
· Job Title – Senior Paid Media Executive
· Location – Bury, BL9 8RR
· Working rota – M-F
· Working hours – 40hrs
What You'll Be Doing:
* Demonstrate a strong understanding & showcase a practical ability of working with Paid Search and/or Paid Social platforms and concepts.
* Manage, own, and constantly find ways of improving the workflow of your team.
* Responsible for quality of all work output from your team. Regularly review team processes (reports, presentations, tools etc.) for efficiency.
* Complete internal audits across your accounts & continually evolve.
* Oversee the end to end Implementation including set-up, management, analytics, tracking, reporting of Paid Search and/or Paid Social accounts.
* Be an expert in all relevant 3rd party tools & technology.
* Build & maintain project plans outlining all key tasks for your accounts.
* Continually review & suggest changes to tactics based on current performance and impact on campaign goals & KPIs.
What We're Looking For:
* Experience in managing sophisticated Paid Search/Paid Social campaigns.
* In-depth knowledge of Paid Media, from an implementation perspective.
* Google Shopping, Facebook DPA, Retargeting experience.
* Google Analytics experience.
* An appreciation of the Paid Media ecosystem ( how Paid Search influences Paid Social).