We are growing at Geely Auto UK! We are looking for a Website & CRM Specialist to help elevate our digital presence and customer experience across both our website and CRM ecosystem. This is a 50/50 split role where you will work closely with our external web development partners, internal teams, and marketing agencies to improve website performance, build CRM foundations from scratch, and develop high-quality customer journeys that drive growth. You will be responsible for managing website updates and enhancements, building landing pages, improving conversion rates, and ensuring our digital experience remains smooth, engaging, and effective. On the CRM side, you will plan and send campaigns, develop segmentation and automation flows, and lay the groundwork for a scalable communication strategy. Key Responsibilities Manage website updates, improvements, and new features by working closely with our external development team. Oversee landing page creation, on-site forms, and conversion tracking across key touchpoints. Monitor website performance, user behaviour, and conversion funnels, identifying opportunities to improve functionality and engagement. Provide website performance reporting to management team Ensure the website remains up to date, accurate, and aligned with brand and campaign activity. Support the development of new content and features using our CMS. Plan, build, and send CRM campaigns and newsletters to multiple audience segments. Develop customer segmentation, lifecycle journeys, and automation flows (from the ground up). Manage data quality and ensure contact records are accurate, usable, and compliant. Track CRM performance, including engagement, database growth, and campaign impact. Work with internal teams to create meaningful customer touchpoints from first contact through to lead nurturing. Key Working Relationships Directly reports to: Head of Communication Cooperates with: Chief Marketing Officer, Head of Events / Head of PR HQ, Digital Agencies, Influencers, Dealers, and Cross-functional Teams within the company Decision Making Scope Day to day priorities and agency management. Website optimisations – e.g. ux tweaks Manage website development budget Key Challenges Improving low conversion rates: Identifying quick wins and long-term improvements to ensure the website converts more effectively across all stages. Building CRM foundations from scratch: Developing segmentation, automation flows, and a communication plan with no existing framework to inherit. Managing multiple stakeholders: Balancing input and priorities across internal teams, marketing agencies, and external developers. Driving timely execution: Ensuring updates, landing pages, and CRM campaigns go live quickly and accurately in a fast-moving environment. Enhancing visibility and functionality: Continuously uncovering insights, spotting performance issues early, and implementing changes that improve website and CRM effectiveness. Education, Training And Experience 2-3 years’ experience in a website, CRM, digital marketing, or similar role. Strong hands-on experience with CMS platforms (essential). Good understanding of SEO best practices. Experience managing or supporting CRM campaigns, including segmentation and email creation. Ability to work with external development teams to implement website updates and fixes. Familiarity with Figma is a bonus but not essential. Comfortable analysing performance data and making recommendations to improve conversion rates. Automotive experience is beneficial but not required. Strong communicator who can collaborate across multiple departments and partner agencies. Skills & Personal Characteristics Required Thrive in the moment Competitive mindset – to grow our community A strong team player Communication skills What can we offer you beyond the salary? Geely ECOS scheme x6 Life assurance Enhanced Maternity and Paternity Pay Medicash Bike2work scheme Salary Extra's We are an equal opportunities employer At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application. The Geely story began in 1986 with a simple but powerful idea. When founder, Eric Li, chose the name Geely, meaning ‘lucky’, it was about much more than just good fortune. His ambition was to build something that would move people forward with confidence and optimism. Today, that same spirit drives everything Geely does.