PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.Senior Brand Manager – Games MarketingWhy PlayStation?PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognised as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, PlayStationNow, acclaimed PlayStation software titles from PlayStation Studios, and more.PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.Role Overview:PlayStation is looking to hire a Senior Brand Manager to support our exclusive games developed by PlayStation Studios teams in Europe.Reporting directly into the Senior Manager, Brand Marketing, this role is responsible for developing the brand and global go-to-market marketing strategy for several high-profile games. The Senior Brand Manager will work with a team of marketers and partner with development studios.What you’ll be doing:Marketing and Brand StrategyDefine global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.Drive global cross-functional teams, responsible for pulling together holistic global business results for their portfolio.Accountable for the success of the global marketing campaign.Ensure consistent representation of brands global activations while overseeing tactical execution on global campaigns for multiple titles.Oversee asset creation in partnership with internal creative teams and external agencies to deliver key marketing and creative programs, ensuring alignment across multiple stakeholders.Partner with development studios to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetisation strategies), launch timing, and product/service feature sets.Ensure consumer insights are provided during the development of games through world-class qualitative and quantitative research.Budget ManagementFinancial responsibility for marketing strategies, initiatives and advertising related efforts for franchises.Handle global marketing budget for portfolio of titles.What we’re looking for:Deep understanding of and experience working on games marketing campaigns.Demonstrated record of success in developing high impact global consumer strategies, mass appeal marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.Ability of influencing and engaging external and internal stakeholders in a franchise brand vision.Experience partnering with licensors and working on licensed IP games.Experience with digital product offerings ideally on multi-platform, mobile and/or PC platforms is a plus.Related Experience/education:At least 5 years of proven senior years of brand and product marketing.Extensive knowledge of and experience in video games or entertainment is a plus.Discretionary bonus opportunityPrivate Medical InsuranceLondon Allowance (if applicable)25 days holiday per yearOn Site GymFree soft drinksAccess to cycle garage and showersEqual Opportunity Statement:Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.Apply for this job*indicates a required fieldFirst Name *Last Name *Email *Phone *Resume/CV *Enter manuallyAccepted file types: pdf, doc, docx, txt, rtfEnter manuallyAccepted file types: pdf, doc, docx, txt, rtfLinkedIn ProfileWebsiteWhat are your salary expectations? *Do you have at least 5 years of experience in brand and/or product marketing? * Select...Have you led the go-to-market strategy for a large-scale or AAA game? * Select...What is your current notice period? * Select...Depending upon where you are currently living, it may be necessary for you to relocate if you are appointed to this role. In order that we can ensure that we promptly provide any appropriate relocation support, please confirm the location at which you currently reside. * Select...If other, please provide.Have you previously worked for Sony? * Select...How did you hear about this job? * Select...If Employee Referral, please provide the name of the employee who referred you.Do you wish to be considered for other roles? Select...Do you hold the right to work in the UK? * Select...If Other, please provide additional information regarding your right to work in the UK.Would you like to stay connected with us? * Select...Question: Stay Connected for Future Opportunities ?Thank you so much for considering a role with us! Should this position not be the perfect fit right now, we would be excited about the chance to explore future opportunities with you. By selecting "Yes," you’ll allow us to keep your details on file for the next 24 months. This means we can reach out to you about other exciting roles that may fit your skills and interests as they come up. We’re eager to stay connected!We take your privacy seriously and will ensure your information is securely stored and used only for recruitment purposes, as outlined in our (Candidate Privacy Notice ). Please take a moment to review it for more details.UK Diversity & Inclusion - Voluntary Equal Opportunity MonitoringSony Interactive Entertainment Europe Limited (‘SIEE’) is committed to ensuring that all job applicants and members of staff are treated equally, without discrimination because of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age. Collecting diversity data is intended to help SIEE maintain equal opportunities best practice and identify barriers to workforce equality and diversity. Please read this notification and consent before you decide whether to submit your diversity data in the survey below.SIEE will treat all survey responses in the strictest confidence, and our personnel with decision-making role in the recruitment process can only see aggregated reports on the results of the survey and cannot allocate these aggregated reports to individual applicants. There is no obligation on you to provide diversity data, SIEE will treat all applicants the same regardless of whether they provide diversity data or not, and any responses to the survey will not affect our decision on your application.You can withdraw your consent at any time. The withdrawal of your consent does not affect the lawfulness of the processing of your diversity data based on your consent before its withdrawal.Please tick this box to confirm that you explicitly consent to providing the diversity data below, including the below sensitive information on your racial or ethnic origin, your sexual orientation and your gender identity, and to SIEE using this data as Select...How would you describe your gender identity? Select...How would you describe your nationality and/or ethnicity? Select...Do you identify as transgender? Select...How would you describe your sexual orientation? Select...By checking this box, I consent to PlayStation Global collecting, storing, and processing my responses to the demographic data surveys above.
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