Role summary
The Innovation Insight Lead plays a pivotal role in advancing the Offsite Cullen Connectors CBI (Customer Back Innovation) strategy and product portfolio, driving growth and outperforming market trends. Responsibilities include supporting and leading strategic initiatives across the Cullen connectors segment, with a focus on developing market opportunity research strategies that feed the product pipeline screening process.
Responsibilities
CBI Strategy
* Support Connectors’ growth initiatives, contributing to 3% annual CBI yield targets.
* Lead research using customer-back insights to capture qualitative feedback and drive product range growth, with a focus on the Floors, Roofs & Walls segmentation.
* Prioritise opportunities in line with Cullen Connectors’ Strategic Intent, focusing on Growth Levers, Defending the 80’s, and New Technology.
CBI Pipeline
* Develop research plans for opportunity projects in collaboration with product managers.
* Gather market intelligence to qualify opportunities and support Offsite’s pipeline screening process.
CBI Process
* Build strong external partnerships through discovery initiatives and stakeholder engagement.
* Conduct pain point analyses, system discovery sessions, process mapping, and competitor benchmarking.
* Collect market intelligence across the value chain, from design offices to on-site installers.
* Run surveys, external research, and roundtables with key influencers (e.g., housebuilders, NHBC, Homebond).
* Translate findings into actionable insights and business cases.
Value Proposition Development
* Define customer-focused value propositions, spanning design to installation.
* Use qualitative and quantitative insights to capture pain points, workarounds, and impacts.
* Own the conversion of market intelligence and customer insights into new business opportunities.
General
* Identify emerging markets and opportunities around products and services.
* Develop and communicate system value propositions internally and externally.
* Support product launches in collaboration with Marketing, Commercial, and Product teams.
Experience and skills
* Health & Safety – Strong commitment to safe working environments and continuous improvement.
* Observation & Interviewing – Skilled at structured/unstructured discovery, asking probing questions, and spotting user behaviours, workflows, and pain points.
* Communication Excellence – Clear and confident communicator, both verbal and written, with the ability to present findings and engage effectively with stakeholders at all levels (from end users to senior leadership).
* Analytical Thinking – Skilled in gathering and interpreting qualitative and quantitative data, with experience applying frameworks such as SWOT and Jobs-to-be-Done to uncover insights.
* Problem-Solving – Ability to translate unclear feedback into actionable opportunities; identifying root causes behind industry challenges.
* Technical Understanding – Strong ability to grasp technical concepts, workflows, and environments, translating feedback into meaningful product improvement ideas.
* Adaptability & Initiative – Comfortable in varied environments (sites, factories, offices); proactive, flexible, and eager to learn.
* Collaboration – Team-oriented, sharing knowledge and best practices to drive continuous improvement.
Seniority level
* Entry level
Employment type
* Full-time
Job function
* Marketing and Sales
Industries
* Wholesale Building Materials
Tonypandy, Wales, United Kingdom
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