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Brand experience manager

London
Experience manager
Posted: 1h ago
Offer description

Company description At Unibail-Rodamco-Westfield (URW), we develop and operate a portfolio of sustainable, premium, mixed-use real estate assets across Europe and the United States. Driven by our purpose to Reinvent Being Together, we are committed to accelerating urban regeneration and rethinking how we live together in cities. Today, 2,000 dedicated individuals are working together to reshape the future of real estate and shopping centers by creating innovative, engaging spaces that truly redefine community connections. Our flagship destinations are more than just places; they're the heartbeat of the community. We empower our employees to make a real impact through volunteering, DE&I programs, and leading ESG efforts. URW is at the forefront of experiential entertainment, constantly pushing boundaries to craft unforgettable in-person and digital experiences. By surprising and delighting our customers, we create magical moments and reinvent togetherness in every interaction. Within our Northern Europe Region - spanning the Netherlands, Denmark, Sweden, and the UK - we own and manage eight exceptional assets. These include Westfield Mall of the Netherlands, Stadshart Amstelveen, Westfield London, and Westfield Stratford City. Job description We're looking for a talented individual to join Westfield Rise as our Brand Experience Manager, on a 12 month fixed term contract, maternity cover. Westfield Rise (WR) is URWs in-house agency, acting as a one-stop shop for creating innovative, high-impact campaigns across our best-in-class retail media assets and advertising platforms. WR brings together Brand Experience, Media, and Data & Services. In this role, youll help drive the development of our Brand Experience strategy and business plan, take ownership of the category budget, and support wider commercial channels, including digital and data. Youll identify new revenue opportunities across media amplification, data solutions, and digital products, while collaborating closely with Brand Partnerships, Media, and our European teams. Building strong relationships with agencies, brands, and retailers will be essential as you grow the category and unlock its full potential. What you will be doing Responsible for driving revenue through clients and agencies to achieve the overall budget. Identify a strong pipeline of brand targets in key market areas, and pursue those targets with creative options. Identify all sales opportunities, short and long term, with the emphasis on developing into wider brand partnerships. Seek to develop new unbudgeted assets with the centre management teams. Must demonstrate good sales skills and relationships with media agencies and clients. Chase leads and maintain up to date with the latest client campaigns and competitor activity. Strong understanding of UK agencies' links to Europe to leverage global deals. Liaise with relevant departments (e.g. marketing, centre management, Operating Management) to maximise the value of bookings and maintain standards throughout the centres Develop professional and long-term relationships with clients, media, promotional and specialist agencies. Oversee research leads and remain up to date with the latest client campaigns and competitor activity. Ensure the CP Tool is up to date and accurate for budget tracking and reporting purposes. Ensure all collateral is industry-leading and up to date. Support the Lead Brand Experience Manager on the development projects to identify and maximise Brand Experience revenues. Work closely with the Marketing and Events team to maximise revenue and achieve the Events budget through sponsorship opportunities Ensure all account procedures are adhered to for invoicing, collection of payments and sales reporting. Ensure all sales collateral, specific information and presentations are updated in line with Global guidelines and industry requirements. Understand the approval process, including technical compliance, fire safety and health and safety requirements. Support Lead Brand Experience Manager with ongoing monthly financial reporting and forecasting, including occupancy and analysis. Ensuring all income and pipeline are correctly reported through the CP Tool Maintains Westfield's zero-debt policy Required profile 3 years relevant sales experience with new business, strategic selling and presentation skills Demonstrable sales experience dealing at a national or Director level with major brands and agencies A proven track record of selling partnerships, experiential, or Events Hold a genuine understanding of marketing/advertising/promotions and can listen to a brand/agency understand their challenges and provide them with an appealing mix of solutions. Someone who can build on their existing network and able to open doors at the right level. Excellent sales skills and marketing/media/events/experiential market knowledge Willing to travel to all UK centres on a regular basis and European centres occasionally, when required Excellent negotiation and networking skills What we offer We offer a fantastic pension plan Bonus scheme Private medical insurance Optional dental insurance Gym discounts Health check-ups

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