AYMES Digital Content Executive Job Description
Role Title: Digital Content Executive
Reports to: Digital Platform Manager
Role Type: Contractor
Job Description:
The skilled and proactive Digital Content Executive will manage content across both our
Shopify-powered e-commerce site and our content-rich B2B platform (s). You’ll work at
the heart of our digital operations, optimising user journeys, enhancing on-site
performance, and collaborating with internal teams to deliver impactful content and
seamless experiences
Key Responsibilities:
E-commerce Website & Content Management
• Manage product listings, descriptions, pricing updates, and promotions within
Shopify.
• Manage content updates, ensuring brand consistency and optimised UX across
all digital platforms.
• Implement structured content strategies to improve navigation, user experience,
and conversion rates.
• Maintain inventory accuracy and coordinate with teams to ensure product
availability.
Landing Page & UX Optimisation
• Develop and optimise landing pages for promotions, product launches, and
marketing campaigns.
• Enhance site structure and user journeys to drive engagement and online sales.
• Conduct A/B testing to optimise layouts, calls-to-action, and product
presentation.
SEO & Performance Optimisation
• Implement on-page SEO best practices, including keyword optimisation,
metadata, and image alt text.
• Work on technical SEO improvements, ensuring site speed, mobile-friendliness,
and proper indexing.
• Use Google Analytics, Shopify analytics, and SEO tools to monitor performance
and drive strategy
Digital Project & Agency Coordination
• Support on briefing external agencies
• Strong project management skills
Analytics & Conversion Rate Optimisation
• Monitor sales performance, conversion rates, and user behaviour to identify
opportunities for improvement.
• Generate reports on content and e-commerce performance, providing datadriven
recommendations.
• Create tangible testing plans to test and optimise UX improvements.
Skills & Experience Required:
• Basic experience in web content management such as Squarespace and Shopify
and Klaviyo or a similar email marketing software.
• Solid understanding of UI/UX principles, with the ability to create landing pages
and website elements especially for CRO.
• Experience with SEO techniques for e-commerce websites, including on-page
SEO, keyword research, and content strategy.
• Excellent project management skills, with the ability to handle multiple projects
and deadlines simultaneously.
• Strong attention to detail, problem-solving skills, and ability to optimise content
for both search engines and users.
Desirable skills:
• Design skills using Adobe Photoshop and Illustrator to create and edit web
assets
Personal A+ributes:
• Highly organised and detail-oriented
• Ability to work independently and as part of a team
• High level of integrity and professionalism
• Hands-on Can-do a:tude
• Commercial mindset
• Solu> ons orientated
• Able to work autonomously