Mode is proud to partner with a fast-growing, award-winning luxury fashion house is seeking an exceptional Head of PR & Influencer to lead global communications and brand visibility across key international markets. The brand is celebrated for its modern craftsmanship, timeless design, and purpose-driven approach to luxury, with strong recognition across the UK, US and France and ambitious growth plans in Europe.
This is a pivotal role for an experienced communications leader who understands the power of storytelling, cultural relevance, and meaningful partnerships in building an aspirational brand.
Reporting to the Marketing Director, you will be responsible for shaping and executing the brand’s global PR and influencer strategy — driving awareness, desirability, and engagement across priority markets. You will lead strategic communications initiatives, oversee press and influencer relationships, and develop partnerships that amplify the brand’s presence in key lifestyle, fashion, and luxury circles.
The ideal candidate is both strategic and hands-on, combining deep industry connections with strong creative instincts and commercial awareness.
The Role
* Define and lead the global PR strategy to strengthen brand positioning and visibility.
* Secure high-impact media coverage in top-tier fashion, lifestyle, and business publications.
* Develop compelling press materials and manage all communications touchpoints to ensure consistency and excellence.
* Oversee press events, product launches, and activations that bring the brand to life.
* Build and nurture strong relationships with key influencers, stylists, editors, and cultural tastemakers.
* Develop and manage global influencer campaigns, ensuring authentic alignment with brand values.
* Identify and negotiate strategic collaborations and partnerships to elevate the brand profile.
* Lead structured gifting and ambassador programmes with measurable impact.
* Focus on growth in Europe and the US, building on strong brand foundations in the UK and France.
* Monitor competitor and market trends to identify new opportunities for brand expansion and visibility.
Requirements
* Proven experience as a Head of PR or Senior PR Manager within a global luxury, fashion, or lifestyle brand.
* Deep understanding of brand positioning, influencer strategy, and collaboration management.
* Strong network of media and influencer contacts across Europe and the US.
* Exceptional written and verbal communication skills, with an editorial eye and strategic mindset.
* Confident leading campaigns from concept to execution, balancing creativity with measurable results.
* A passionate, proactive leader who thrives in a dynamic, fast-growing brand environment.
London (Hybrid )2-3 days in the office
To apply, please send your CV to info@modesearch.co.uk or click the apply button.
Please note: due to high volumes of interest, only shortlisted candidates will be contacted.