Job Number
BU03918
School/Department
Marketing, Communications and Recruitment
Grade
6
Contract Duration
permanent
Responsible to
Acadmic Colleges Marketing Manager
Overview
While the role’s primary focus will be on supporting recruitment and marketing activity for Medicine and Health, there will also be opportunities to support activity across other Colleges and Schools. You must be a confident communicator, with excellent copywriting, proof reading and editing skills. You must have experience of producing marketing material and possess excellent organisation skills and be a team player.
Purpose of the Job
To work collaboratively with the College Marketing Manager to deliver on recruitment and marketing activity across School subjects, with a particular emphasis on Medicine & Health. This post will be responsible for developing online content that supports the student recruitment journey. This content will include written narrative, long and short, video and photography. It will need to be designed for use across a variety of on and offline media and it will need to be adapted and tailored to target specific audiences. You will also support the updating and development of course information online.
Main Duties and Responsibilities
1. To work closely with the School Marketing Leads in developing, monitoring and delivering a wide range of recruitment activities.
2. Produce accurate, informative and interesting content for marketing campaigns, which will include copywriting, editing and proof reading.
3. Support with the updating and maintenance of the College on-line course information and supporting information for the University website and external websites.
4. Support the creation of visual content including video and photographs which tell the College/ School story, and which comply with and support the University’s corporate brand identity.
5. Produce marketing assets as required by the line manager, ensuring that the assets produced reflect the University’s marketing and brand strategies, and complements/supports other marketing and recruitment activities and material.
6. Work with colleagues to monitor campaigns and activities to ensure ROI and engagement levels.
7. Work with colleagues and external partners to co-ordinate and maintain and track digital engagement campaigns and activities
8. To work with external agencies to produce marketing assets and collateral.
9. To work with the College Marketing Manager to support and assist with the production of subject related visual assets for student recruitment purposes.
10. To produce relevant and engaging social media, including working with current students to brief and facilitate student content.
11. Work with the College Marketing Manager and with team colleagues to understand, compile and deliver a schedule of reports for the College across the recruitment cycle.
12. Undertake desk research into competitors where required e.g. by analysing website content for course modules and producing simple summary information.
13. To support the relevant academics in engaging with schools and colleges to support student recruitment.
14. To support the clearing process as part of the wider Recruitment Team.
15. Provide cross-section support on events and activities in relation to UK recruitment and widening participation, including attending University open days and offer holder days, UCAS fairs and delivering presentations where required. This may involve staying away from home occasionally and will involve working some evenings and weekends.
Other Duties and Responsibilities
16. The post holder will be expected to participate in performance review and developmental activities.
17. The post holder will be expected to comply with the University’s equality policies and statements, Dignity at Work and Study Policy and the University’s Welsh Language Scheme.
18. The post holder has a general and legal duty of care in relation to health, safety and wellbeing and must take all reasonable steps to ensure a safe and healthy working environment for him/her self and for other members of staff, students and visitors affected by his/her actions or inactions. The post holder is also required to comply with all applicable health and safety policies, procedures and risk assessments.
19. The post holder must comply with relevant legal and financial policies and procedures and be aware of their responsibilities in terms of the legal requirements of their posts.
Person Specification
Qualifications/Training
Essential
20. Educated to A level or NVQ level 4 in a relevant subject area or possess equivalent experience (e.g. media, marketing, student recruitment or PR).
Desirable
21. Undergraduate degree in a relevant subject area.
22. Evidence of continuing professional development.
Experience/Knowledge
Essential
23. The ability to communicate effectively in both English and Welsh, with an aptitude for marketing communications.
24. Experience of producing marketing material/assets with good copy-writing, proof-reading, editing skills and strong grammatical skills as well as a keen eye for detail.
25. Understanding of digital marketing and how this contributes to the marketing communications mix.
26. Familiar with and confident about using IT (e.g. Word, Photoshop, Adobe In Design, content management system, digital engagement platforms etc).
27. Able to build and maintain effective working relationships with internal and external colleagues at all levels.
28. Enthusiastic and motivated, you will have the ability to work independently as well as contributing to a team.
29. Able and flexible enough to work the hours required, which will include evening and weekend work.
Desirable
30. Experience in a similar role within higher education.
31. Experience of working with external agencies.
32. Experience of assisting with writing for a diverse range of target audiences.
33. Experience of filming and editing photographs and videos.
34. Willingness to learn, adapt and develop their skillset.
Skills/Abilities
Essential
35. Excellent organisational skills, including the ability to multi-task, prioritise and show attention to detail and work to deadlines.
36. Able to design and deliver creative and engaging presentations, creating content which conveys complex messages in a way which is meaningful for the audience.
37. A creative and innovative thinker.
Other
Essential
38. The ability to speak and write Welsh fluently in a wide variety of situations is essential for this post
General
We are a member of Advance HE's Athena SWAN Gender Equality charter and hold a Silver award in recognition of our commitment to and progress towards gender equality within the University's policies, practices, and culture. We are proud to be a Disability Confident employer.
All members of staff have a duty to ensure their actions are in line with the overall environmental aims of the University and minimise their environmental impact.
All offers are made subject to proof of eligibility to work in the UK and receipt of satisfactory references.
Disclosure & Barring Service
This post is subject to a satisfactory enhanced Disclosure & Barring Service check.
As Bangor University meets the requirements in respect of exempted questions under the Rehabilitation of Offenders Act 1974, all applicants who are offered employment will be subject to a criminal record check from the Disclosure & Barring Service (DBS) before the appointment is confirmed. This will include details of cautions, reprimands or final warnings as well as convictions. DBS checks will be updated every 3 years.