Morgan Latif is a specialist leadership search & development consultancy. We help our clients across the Medical & Dental Technology, Packaging, Consumer, E-mobility, and Industrial Technology sectors to deliver on their transformation and diversity goals. Our mission is to combine traditional recruitment and coaching methods with new technology, to provide a tailored and innovative solution to our clients and candidates.
We are partnering on the appointment of a General Manager (UK) for a well-established B2B manufacturing business operating in the packaging sector. This is a senior leadership role with full responsibility for the commercial and operational performance of two manufacturing sites in the UK and Ireland.
The role is UK-based, with the primary location at the Winsford site. A strong on-site presence is considered business-critical, alongside monthly travel to Ireland.
Role Overview
The General Manager will have full P&L accountability and will lead sales, operations, and production teams across both sites. The role requires a hands-on, commercially focused leader who can drive profitable growth while improving operational efficiency and building a high-performance culture.
Key Responsibilities
* Sales & Growth: Drive revenue growth through key account recovery, portfolio expansion, and increased sales of non-local products
* Operational Leadership: Improve productivity, cost control, and operational efficiency in collaboration with site leadership
* People & Culture: Build and sustain a strong, performance-driven culture; lead talent development and address capability gaps
* Ireland Oversight: Ensure profitability and growth of the Ireland operation, strengthening its market position through local production advantages
* Ways of Working: Operate effectively in a pragmatic, entrepreneurial environment with high autonomy and limited bureaucracy
Candidate Profile
* Proven experience as a General Manager, Managing Director, or Business Unit Leader in a B2B manufacturing environment
* Strong commercial capability, ideally within customer-driven and price-sensitive markets
* Demonstrated success leading operational improvement, change, or turnaround situations
* Hands-on leadership style with credibility in production-led environments
* Based within commutable distance of the Winsford area, or with a realistic relocation plan
* Commercial drive and decisiveness
* Resilience and persistence
* Integrity and sound judgement
* Strong planning and execution discipline
* Clear communication and the ability to influence across functions
We look forward to receiving your application!
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