Here at Mamas & Papas “Our Purpose” is to inspire and support parents in becoming the best parents they can be: confident, capable, & loving life with their little ones.
Our passion for parenting exists in everything we do. It’s evident in the advice we source, the products we design, & the experiences and insight we offer. We’re an award winning, global omni-channel brand with quality at the heart of everything we do. We give our customers insights & inspiration into the baby world and the support, tools & resources they need to do it their way.
Not only do our stores, concession and online offer our incredible award winning nursery products, but through that purpose we offer other leading branded nursery / baby products too.
Through continued business growth and the amazing news of one of our marketing team about to welcome her own beautiful baby into the world, we’re looking to recruit a BRANDED PRODUCT MARKETING MANAGER, on a 6 month fixed term contract.
Role of Branded Product Marketing Manager (6mth FTC)
This is a key role with our marketing team, and alignment with our overall Purpose.
• Work closely with our Branded product partners in the development and implementation of our annual JMPs to deliver our partners brand and product messages effectively.
• Marketing activation including multi-channel launch campaigns, product, instore POS, digital and social media creation and implementation.
• Work with the Product Buyers on the commercial viability of branded activity and create, measure and report against commercial KPI’s and opportunities for growth.
• Writing of the branded activity marketing and campaign briefs, briefing in the required teams (social, marketing, digital and where needed retails stores), and managing the campaign delivery right through approval and implementation.
• Aligning within the Mamas & Papas product and activity marketing calendar as part of holistic marketing and thinking, as part of the overall marketing team, and Mamas & Papas purpose.
Although this is a 6 month contract, as you know in marketing, if you stand still you get left behind, so we are really looking for someone who can come in over this period, make an impact, and leave a legacy and footprint to be proud of. This role providing an amazing opportunity to really make a difference to an amazing community of new, hopeful and expectant parents, putting smiles on faces.
Interested in exploring further? Then if so, simply take those amazing first steps and APPLY TODAY.
Thank you