Company Description
BlueOptima is on a mission to maximise the economic and social value that software engineering organisations are capable of delivering. Our vision is to become the global reference for the optimisation of the performance of Software Engineering.
Our technology is used by some of the world’s largest organisations, including nine of the world’s top twelve Universal Banks, and a number of large corporates.
We are a global organisation with headquarters in London and additional offices in India, Mexico and the US. We are made up of 110 individuals from more than 20 different countries. We promote an open minded environment and encourage our employees to create their own success story in this high performance environment.
Location: London
Department: Marketing
Job Description
We are looking for a highly organised and logically-minded individual, who is a self starter and seeks an exciting marketing position within a fast-growing SaaS company to work in our London HQ office near Elephant & Castle in Central London.
The role best suits those who have a hands-on approach, can think outside of the box and are keen to learn.
1. Drive RoI positive marketing campaigns and apply a data driven approach
2. Lead our messaging & positioning, content development, and customer story development efforts for the BlueOptima product landscape
3. Create the go-to-market plan, working closely with Product Development, Design, Marketing, PR and Business Intelligence to build effective launch strategies, including: setting target audience and objectives, developing compelling creative assets, and launch strategies to drive demand, adoption and success of launch
4. Responsible for preparing customer proof points (stories, web stories, use cases, references, videos)
5. Identify product education initiatives and opportunities to ensure that our customers are always supported and fully understand the value of our propositions
6. Develop a pipeline of testing initiatives to improve effectiveness of campaigns and building understanding on how to target new audiences and acquire customers through product marketing
7. Contribute learnings and ideation to help build and evolve our wider brand strategies and initiatives
Qualifications
8. 2+ years of experience in a Marketing team, ideally within the SaaS or enterprise software space
9. Preference to work with data based decision making and communication to achieve outcomes
10. Strong sense of ownership and a “whatever it takes” attitude towards getting stuff done
11. Outstanding, written, verbal communication and interpersonal skills
12. Excellent communication skills and ability to work in a team environment
13. Good logical thinking and self-motivated problem solving skills
14. Ability to work independently and to determine workload priorities
15. A passion for products, technology and very data driven
16. Experience or interested in programming skills optional
Additional Information