Product Manager
Competitive salary depending on experience + company car or increased salary no company car
Hours: Monday to Thursday 08.30 – 16.30 and Friday 08.00 – 16.00
Office based Luton, plus average 2 days a week visiting customers and key opinion leaders and stakeholders.
We are seeking a knowledgeable and driven Product Manager to lead the strategy, development, and life cycle management of the product portfolio. In this role, you will serve as the voice of the customer, translating their needs and market opportunities into product solutions and marketing campaigns that drive business growth whilst meeting regulatory standards.
Responsibilities: Product Manager
1. Lead the development and execution of product strategies in line with the overall company strategy
2. In conjunction with the Sales & Marketing team, identify and monitor clear Key Performance Indicators which will help to drive sales growth
3. Champion a data-driven approach, leveraging analytics, user feedback, and market insights to shape the product roadmap
4. Identify and implement tactics that will enable us to deliver on business goals
5. Influences internal stakeholders to align with product and marketing plans
6. Manages the full product life cycle from concept through to launch, post-market support and surveillance
7. Develop and roll out a program of promotional activity utilising the full marketing mix for the entire portfolio of products and services
8. Monitors the effectiveness of these campaigns, including demonstration of return on investment, evidence-based feedback to internal stakeholders that demonstrate effectiveness
9. Identifies and acts on opportunities and threats relevant to the products and brands from both within the market and from competitors
10. Identifies gaps within the existing service and product offering and proactively sources solutions
11. Identifies and builds strong relationships with key opinion leaders within the various markets
12. Uncovers new product ideas from within the market because of face-to-face customer meetings in conjunction with the Sales Team, independently and at industry events
13. Creates a Key Opinion Leader panel and runs Advisory Boards to further generate and validate new product, campaign opportunities, and uncovers insights that influence product direction.
14. Partnering and or leading NPD projects through the stage gate process
15. Plan, promote and launch new products
16. To organise and be present at all UK-based exhibitions to promote the existing products whilst uncovering new market/product/customer opportunities
17. Interview customers to validate new opportunities
18. Works with NPD to establish a pipeline that is aligned to strategy whilst ensuring customer needs are defined and met
19. Is responsible for Post Market Surveillance of products and works alongside Quality and Regulatory to maintain compliance of products with relevant standards and regulations
20. Can-do approach, looks for new ways to work, uses evidence to build proposals.
Essential Experience: Product Manager
21. Proven experience in Sales and/or Marketing
22. Product Management including participation in the product lifecycle management from concept to commercial launch
23. Experience of building and maintaining product roadmaps, aligned with product strategy
24. Proven history of high achievement and successful product launches
25. Conducting market research, competitor analysis and building business cases for new devices
26. Experience of collaborating with key opinion leaders to shape and influence the product lifecycle
Response Personnel, an independently owned company and experts in recruitment since 1997.
Specialists in Permanent, Temporary and Contract recruitment within a number of niche divisions and industries, including: Commercial, Industrial and Engineering sectors.