Marketing Director Digital Retail sector On site - Blackburn £80k Experienced Marketing Director needed to lead and scale in house marketing function within a digital retail and financial services company. You will take fill ownership of the £5M annual marketing budget and lead a team across CRM, SEO and PPC - ensuring a great ROI and growth within the company from high quality leads Your responsibilities: Own and deliver end to end marketing strategy across the business areas Plan, manage and optimise the marketing budget Own the full lead funnel - first touch to conversion, completion and funding Drive continual improvement Lead all performance marketing activity across PPC, SEO and paid media Own CRM strategies and ensure all CRM and marketing communications are compliant (FCA and GDPR) Own brand positioning and proposition messaging across digital channels Present performance updates, forecasts, and strategic recommendations to senior leadershipYour background Senior marketing leadership experience within financial services, or digital retail Proven experience managing multi-million-pound marketing budgets Strong background in performance marketing, CRM, SEO, and PPC Demonstrable success improving lead funnel efficiency and conversion metrics Commercially astute with strong analytical and data interpretation skills Experience leading and developing in-house marketing teams