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Social media & content executive

Dewsbury
Permanent
Everpool Recruitment
Content executive
£28,000 - £30,000 a year
Posted: 7 May
Offer description

We are currently recruiting on behalf of a successful and growing fashion retailer for an experienced Social Media & Content Executive to join their head office marketing team.
You will be from a retail or hospitality background
This is an exciting opportunity for a creative and commercially minded individual who is passionate about social media, digital content, and fashion retail. The successful candidate will play a key role in driving digital engagement, increasing brand awareness, and supporting overall business growth through innovative and engaging social media activity.
Key Responsibilities

Develop and deliver seasonal social media strategies designed to drive footfall, online traffic, engagement, and revenue.
Plan, write, schedule, and manage weekly social media content across all major social platforms.
Create engaging and trend-led content aligned with brand identity and seasonal campaigns.
Lead influencer outreach and collaboration activity, building strong relationships with influencers and brand ambassadors.
Manage influencer campaigns, contracts, gifting activity, and campaign briefs.
Work closely with internal teams to source imagery, create content, and support wider marketing campaigns.
Utilise stores and seasonal product launches to create visually engaging content for digital channels.
Create and manage video content and aspirational photography for use across social platforms.
Oversee community management and customer engagement across all social media channels.
Support paid social media campaigns aimed at increasing audience growth and engagement.
Analyse and report on social media performance using GA4 and social monitoring tools, making recommendations to optimise future activity.
Monitor competitor activity, industry trends, influencer marketing developments, and emerging social trends.
Produce regular social media and trade performance reports.
Ensure all social campaigns remain customer-focused, commercially relevant, and aligned with brand guidelines.
Manage and develop the social presence of additional sub-brands, helping build unique brand identities and audiences. Candidate Requirements

Previous experience managing social media platforms including Instagram, Facebook, X, Pinterest, YouTube, and related channels.
Strong creative copywriting and content creation skills.
Experience using Canva, Photoshop, or similar editing software.
Confident creating photo and video content using mobile devices or DSLR cameras.
Experience using social scheduling, listening, and analytics tools.
Highly organised with the ability to manage multiple projects and work to tight deadlines.
Strong communication and interpersonal skills with the ability to work collaboratively across departments.
Commercially aware with a results-driven mindset.
Passionate about fashion, digital marketing, and online communities.
Previous experience within fashion retail or lifestyle brands would be highly advantageous.
Experience with paid social advertising and audience growth campaigns desirable.
Full driving licence beneficial due to occasional UK travel requirements. What's on Offer

Opportunity to join an established and growing fashion retail business
Creative and collaborative working environment
Career development opportunities
Competitive salary and benefits package

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