Head of Shopper Marketing - Convenience & Wholesale
Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks. We are seeking a Head of Shopper Marketing - Convenience & Wholesale to join our team.
About The Role
This is a key leadership role in both the Off Trade Shopper Marketing Team and the Convenience and Wholesale Channel Team. The successful candidate will be responsible for the delivery in channel of over 40 marketing campaigns and a total budget £7M+.
Role Responsibilities
* Shape and evolve the shopper marketing strategy, focusing on in-outlet marketing solutions.
* Support in developing the future year Shopper Marketing plan, ensuring alignment with key brand and customer strategies.
* Provide shopper marketing leadership and ensure effective working relationships within the wider Category Planning team.
In-year delivery
* Accountable for the translation and delivery of the ‘in year’ shopper marketing plan for your customer base.
* Accountable for robust budget management including allocation/withdrawal decisions, monthly tracking and liaison with finance.
* Lead the development of a customer engagement strategy brief.
Experience And Key Attributes
* Strong shopper marketing expertise with solid experience of developing and delivering commercially grounded marketing activity into customers.
* Track record of successfully activating brand, NPD and portfolio activities.
* Experience of working with multiple customers across different channels in a consumer-led organisation.
We offer a competitive salary with extensive benefits, including a monthly product allowance, private medical options, life assurance, and a company bonus scheme.
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