Join to apply for the Producer (West Midlands) role at Reach plc
Overview
We are looking for a Producer to lead our regional/brand video operation, setting strategy and KPIs with Editors and Video Leads, overseeing end-to-end production and managing a Video Editor, Social Video Producer and a Videographer. Embedded in daily journalism, you will collaborate with reporters and newsroom leaders, support breaking news and network rotas, capture original footage, share best practice, use approved AI tools and tailor off-platform content to deliver video strategy and training in your area to support future growth. You are a people leader, who fosters a high-performance, trusting culture through fair policies, clear expectations, real-time feedback, recognition, talent development and visible change leadership. This role is home & hub linked to our West Midlands hub, so you must be located in or around Birmingham. You will be covering a Sunday - Saturday rota between 6am - 11pm, so flexibility is key.
Note: This advert will close at midnight on Tuesday 23rd September. Please submit your application before the closing date/time to be considered.
Key responsibilities and accountabilities
* Leads a video team to produce original content for a region/brand/team, providing guidance, mentorship and performance management to achieve objectives while ensuring inclusion and wellbeing.
* Oversees the entire video production process from planning to scripting, shooting, editing, uploading and distribution; optimising for each platform, prioritising output, maintaining workflows and timelines, and signing off on quality, legality and copyright.
* Develops the overall video plan for the region/brand/team, working closely with the relevant Editor or ACD.
* Delivers video KPIs with the relevant Editor/ACD, shaping the overall approach with a Video Lead.
* Works with journalists to ensure video is a core component of daily output, including joining conferences where appropriate to shape the news agenda.
* Shoots original, high-quality footage to aid production of original content.
* Ensures adherence to quality standards, legal and copyright compliance, with final sign-off on content.
* Prioritises output and platform choice, including which titles to focus on, in collaboration with editorial colleagues.
* Responsible for uploading and distributing video content alongside other editorial colleagues.
* Oversees video workflows and production timelines.
* Tailors content for off-platform channels to enhance reach and engagement; distributes content where approved by a senior editor while maintaining editorial standards.
Skills and behaviours
* Collaborative leader who communicates clearly and works well with other teams.
* Focused on shaping original content to meet relevant audio-video KPIs.
* Adaptable; keeps pace with rapidly evolving tech landscapes.
* Excellent communication, including written, in-person, presentation skills and the ability to cascade messages for maximum impact.
* Strong planning and organisation: delegate, set objectives, prioritise tasks, allocate resources, and manage time to ensure project success.
* Problem-solving and decision-making skills, approaching challenges methodically and remaining calm under pressure.
Qualification and experience
* Proven experience managing a video production team, including people management and development.
* Experience making publishing decisions at a senior level.
* Track record of shaping video content and plans, managing video strategy and output that has driven audience growth and video views for a large organisation.
* Strong technical knowledge of video creation from filming to editing.
* Experience with Adobe Suite or similar video creation software.
* Newsroom experience and an NCTJ/BTCJ qualification is preferred but not required.
* Strong working knowledge of media law is essential.
Additional information
Reach plc believes diversity brings benefits for our customers, our business and our people. We are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.
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