Job description
Brand Manager – (6-month Fixed Term Contract)
Base Location: UK Wide
The KPMG Business Services Development function (KBS) is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters.
Within Central Services we are part of a community of experts across a wide range of critical activities who help grow, run, and protect KPMG in the UK.
From HR and Learning, Finance, Procurement, Facilities and Business Support, through to Risk and Legal, Corporate Affairs, Internal Communications, Brand Management and Sales and Marketing, our approach is focused on driving the improved performance of the firm, which we support with diligence and expertise.
Why Join KPMG as a Brand Manager
The KPMG brand is one of our most valuable assets. The commercial success of KPMG is inextricably linked to the strength of our brand and reputation in the marketplace. The challenge is our ability to articulate what's different and better about KPMG in an ever more competitive marketplace with strong alignment to our global brand strategy as we develop new propositions.
What will you be doing?
The role of the Brand Manager is to support the development and management of the KPMG brand ensuring brand integrity across our Marketing Communications. Working collaboratively with campaign teams you will advise on embedding the brand story into campaign planning and delivery driving a clear, consistent and distinctive presentation of our brand to the marketplace.
Responsibilities:
1. Working with the Senior Manager, the individual will use their knowledge to support in all aspects of brand building from strategy to measurement
2. Role holder will assist with the integration of the brand strategy across both internal and external brand activation
3. Support key on-going brand refresh workstreams including client experience and governance
4. Research and socialise market and brand insight including competitor analysis, brand trends and innovation
5. Tracking, monitoring and providing insights and optimisations on our brand health and performance
6. Working with key teams across the business to drive continuous improvement in the way we present our brand in the marketplace in-house design team, Strategic Communications and Offshore Operations
7. Review marketing assets against global brand identity guidelines and professional standards and in line with Service level Agreements
What will you need to do it?
8. Demonstrable ability to articulate brand strategy into end-to-end marketing programmes
9. Thorough understanding of the main brand building blocks from strategy, visual identity, activation, governance to performance
10. Ability to provide clear, consistent, and pragmatic brand advice to stakeholders
11. Be collaborative, data-driven and insight led in your approach to managing stakeholder relationships
12. Expert knowledge of brand management frameworks in protecting and growing the KPMG brand, assessing, and mitigating the risk
13. Demonstrable experience of brand building in a digital environment
14. Ability to communicate issues clearly, constructively, and assertively with internal clients.
Skills we’d love to see/Amazing Extras:
15. BA university degree or equivalent
16. Professional marketing qualification (e.g., CIM) preferred
17. Experience of working within a professional services environment.
To discuss this or wider Central Services roles with our recruitment team, all you need to do is apply, create a profile, upload your CV and begin to make your mark with KPMG.
Our Locations:
We are open to talk to talent across the country but our core Central Service hubs for this role are:
18. Watford
19. Reading
With 20 sites across the UK, we can potentially facilitate office work, working from home, flexible hours, and part-time options. If you have a need for flexibility, please register and discuss this with our team.
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