Our client is an innovative and fast-growing organisation within the UK education and enrichment sector. They specialise in delivering creative, inclusive extracurricular programs designed to boost confidence and personal development among young learners. With a broad footprint spanning thousands of children every week, this organisation is on a strong growth trajectory.
The Role
We are partnering with this dynamic, mission-driven organisation to recruit an experienced
Director of Growth Marketing
. In this senior leadership role, you will lead the development and execution of multi-channel growth strategies to accelerate market expansion, deepen strategic partnerships, and attract outstanding talent.
You will oversee a skilled marketing leadership team, including heads of B2B marketing and employer branding, working closely with the executive team to drive measurable growth and amplify the organisation's brand presence within the education and enrichment sectors.
Key Responsibilities
* Develop and implement comprehensive growth marketing strategies to increase brand awareness, generate high-quality leads, and expand market reach.
* Own and optimise the Martech stack and data infrastructure to ensure accurate tracking, attribution, and marketing effectiveness.
* Leverage AI and automation tools to enhance marketing efficiency, audience targeting, content personalisation, and campaign optimisation.
* Manage agency relationships to deliver impactful digital marketing campaigns across paid media, search, social, email, and video platforms.
* Oversee ongoing website development focused on SEO, UX improvements, analytics, and conversion optimisation.
* Collaborate with the employer brand lead to attract and retain top talent aligned with organisational values.
* Provide insightful, data-driven reporting and recommendations to senior stakeholders.
* Foster a collaborative, inclusive, and high-performing team culture aligned with the organisation's mission and values.
Candidate Profile
* Strategic, data-driven marketer with a strong background in experimentation and optimisation.
* Minimum 2 years' leadership experience in growth marketing within B2B or B2B2C environments ideally you will have worked for a fast growing SME and have examples of delivering measurable growth.
* Demonstrable success in lead generation, demand generation, ABM, inbound marketing, and full-funnel growth
* Hands-on experience with MarTech ecosystems (CRM, marketing automation, attribution, analytics)
* Proficient in deploying AI and automation within marketing workflows.
* Skilled in managing agency partnerships to deliver measurable results.
* Inclusive and supportive leadership style focused on team development and collaboration.
Why Join This Organisation?
This is a rare opportunity to join a fast-growing organisation that blends purpose with innovation. Despite their rapid expansion, the client has preserved a warm, collaborative culture where everyone's contribution is valued and the focus remains firmly on creating positive outcomes for young people. Great career prospects