Product Line Manager – Screening Portfolio
Job Purpose
The Product Line Manager (PLM) is responsible for defining, developing, and driving the success of FLSmidth’s static screening equipment portfolio for the small mining and aggregate sector. This role ensures the product line meets market needs, delivers profitable growth, and strengthens FLSmidth’s position through a robust distribution network. The PLM acts as the business owner for the product line—balancing technical excellence, commercial strategy, and customer value—while collaborating across engineering, supply chain, sales, and marketing to execute a clear go-to-market plan.
Key Responsibilities
* Define and maintain the screening product portfolio for the small mining and aggregate sector.
* Identify gaps and opportunities in the market to guide new product development or enhancements.
* Ensure products meet performance, cost, and compliance requirements for target markets.
* Conduct market analysis and competitor benchmarking to inform product strategy.
* Develop clear value propositions and differentiation strategies for the screening portfolio.
* Set pricing strategies and margin targets aligned with business objectives.
* Support regional sales teams and distributors with technical and commercial guidance.
* Create launch plans for new products, including marketing collateral and training materials.
* Establish strong relationships with key distributors and provide ongoing technical support.
* Work closely with engineering, supply chain, and manufacturing to ensure product availability and quality.
* Track portfolio performance against KPIs (sales growth, market share, profitability).
* Ensure all products meet relevant safety and environmental standards.
Technical Skills
Required Skills & Competencies
* Deep understanding of screening technologies and applications.
* Ability to interpret technical drawings and performance data.
* Skilled in market analysis and competitor benchmarking.
Commercial & Strategic Skills
* Strong grasp of pricing strategies and profitability drivers.
* Experience in product launches and channel development.
* Ability to build strong relationships with distributors and stakeholders.
Analytical & Digital Skills
* Proficiency in analyzing sales data and forecasting.
* Familiarity with CRM systems and digital marketing tools.
* Understanding of cost structures and ROI calculations.
Leadership & Collaboration
* Ability to work cross-functionally with engineering, supply chain, and sales.
* Skilled in managing timelines and deliverables.
* Clear and persuasive communication skills.
Personal Competencies
* Customer-centric mindset.
* Adaptability in a dynamic environment.
* Strong problem-solving skills.
Key Performance Indicators (KPIs)
* Revenue Growth: Achieve target growth percentages in screening product sales within Year 1.
* Market Penetration: Secure distribution agreements in key regions globally.
* Margin Performance: Maintain or improve gross margin targets.
* Distributor Engagement: Number of active distributors trained and selling screening products.
* Product Refresh Completion: Deliver updated specifications and collateral for legacy products within 12 months.
* New Product Roadmap: Define and approve roadmap for next-generation screening solutions.
* Lead Time Reduction: Improve delivery time percentages within the first year and ongoing.
* Forecast Accuracy: Achieve >90% accuracy in demand forecasting.
* Training Programs: Launch distributor training and continuously certify distribution partners.
* Customer Satisfaction: Improve NPS or equivalent metric.
First-Year Priorities
Q1 – Foundation & Assessment
* Conduct full portfolio audit: technical specs, pricing, performance gaps.
* Map market segments and prioritize regions for distributor development.
* Establish baseline KPIs and reporting structure.
Q2 – Refresh & Enablement
* Complete branding and collateral refresh for existing screening products.
* Develop training modules for distributors and internal sales teams.
* Finalize pricing strategy and margin targets.
Q3 – Go-to-Market Execution
* Launch distributor engagement program in priority regions.
* Roll out marketing campaigns for refreshed portfolio.
* Begin product roadmap development for next-gen screening solutions.
Q4 – Optimization & Growth
* Review performance against KPIs and adjust strategy.
* Implement inventory and lead time improvement initiatives.
* Prepare business case for new product development and secure approvals.