Social Media Manager
We’re looking for a Social Media Manager to cover a maternity leave, who blends creative storytelling with a data‑driven mindset. You’ll lead the global social media presence for Company of Animals and its portfolio of pet brands — building awareness, engagement, and community across key markets.
You’ll create and curate social‑first content, manage influencer and paid social campaigns, and help shape how our brands show up online. This is a hands‑on, fast‑paced, and highly creative role suited to a social native who thrives on testing ideas, learning from results, and scaling what works.
If you love animals, understand digital culture, and have a knack for turning insights into thumb‑stopping content — we’d love to meet you.
Key Responsibilities
* Develop and execute a global social media strategy aligned with brand, campaign and e‑commerce objectives.
* Manage the content calendar to support new product launches, key brand moments and community storytelling.
* Collaborate cross‑functionally with Brand, Digital and Communications teams to ensure integration across all marketing activity.
* Monitor trends, platform updates and audience behaviour to keep our content fresh and relevant.
Content Creation & Production
* Concept, film and edit engaging short‑form and long‑form content for TikTok, Instagram, YouTube and emerging platforms.
* Maintain brand voice and visual identity across all channels.
* Repurpose high‑performing content into new formats to extend reach and engagement.
* Experiment with emerging formats, trends and AI tools to improve reach and efficiency.
* Partner with designers and product teams to highlight innovation and storytelling moments across the brand portfolio.
Community & Influencer Engagement
* Manage daily posting, comments, DMs and community interactions with a responsive, brand‑appropriate tone.
* Build and nurture relationships with influencers, ambassadors and pet advocates across markets.
* Plan and deliver influencer campaigns, from seeding and gifting to paid collaborations and affiliate programmes.
* Track influencer performance metrics and ROI, reporting key learnings and best practices.
* Support live coverage for tradeshows and industry events.
Paid & Performance
* Plan, execute and optimise paid social campaigns across Meta, TikTok and YouTube.
* Manage the social media budget, ensuring smart allocation and clear return on investment.
* Collaborate with the Digital Manager to align paid and organic strategies for maximum impact.
Analytics & Reporting
* Deliver monthly performance dashboards with insights and actionable recommendations.
* Share learnings with the wider marketing and leadership teams to inform future campaigns.
Requirements
* Key experience managing social media for a consumer, lifestyle or pet brand (agency or in‑house).
* Proven success growing engaged communities and driving measurable results.
* Strong creative production skills – concepting, filming, editing and storytelling.
* Skilled in short‑form content creation (Reels, TikTok, YouTube Shorts).
* Confident using social and creative tools (Canva, CapCut, Photoshop, Adobe Premiere or similar).
* Experience managing paid campaigns (Meta Ads Manager, TikTok Ads, YouTube).
* Comfortable analysing performance data and turning insights into action.
* Strong copywriting skills with an engaging, natural tone.
* Organised, collaborative and proactive – thrives in fast‑moving, creative environments.
* Fluent in English; additional languages a plus.
* A genuine love for animals and belief in training first, welfare without compromise and trust earned – not assumed.
Success in this Role Looks Like
* Steady growth in engagement, followers and brand sentiment across channels.
* A consistent flow of high‑performing social content and influencer collaborations.
* Measurable contribution to brand awareness, web traffic and sales.
* Clear reporting and insights that guide creative and strategic decisions.
* A vibrant, authentic online community that reflects the Company of Animals’ values.
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