Advert:
Senior Brand Manager – Meat Free (Home-Based)
Join the Team Behind Linda McCartney’s Iconic Plant-Based Range
Location: Home-Based (with travel to our Fakenham, Norfolk site 1x per week and occasional business travel)
Reports to: Marketing & Strategy Director – Beverages & Meat Free
Direct Reports: 1 (Brand Manager – Meat Free)
Salary: Competitive, with great benefits
We're looking for an experienced and strategic brand leader to take ownership of our UK Linda McCartney portfolio. You’ll shape and deliver a compelling long-term brand strategy that increases market share, drives penetration, and excites both consumers and customers. This is a pivotal role with the opportunity to make a lasting impact on the plant-based category.
Key Responsibilities
* Lead and develop the 3–5-year growth strategy for the frozen Meat Free portfolio
* Create and deliver a healthy, profitable innovation roadmap, working closely with NPD, Sales, Category and Retail teams
* Leverage data and insight (Kantar, Circana, etc.) to monitor performance and identify course correction opportunities
* Champion consumer-first thinking and identify transformational growth opportunities across retail and foodservice
* Manage all UK Frozen innovation projects, from identifying white space to proposition development and launch
* Use Agile ‘Test & Learn’ methods to deliver breakthrough initiatives at speed
* Partner with Communications and Trade Marketing to deliver impactful launch and activation plans
* Bring the portfolio to life internally and externally, building cross-functional engagement and commercial readiness
* Manage and develop one direct report: Brand Manager – Meat Free
Who We Are
AtHain, we’re on a mission to make healthier living more accessible—empowering people, engaging our partners, and living our values every day. As the home of household brands likeHartley’s, Ella’s Kitchen, Linda McCartney, andSun-Pat, we operate across five core categories and five key geographies, championing purpose-driven products.
OurMeat Free portfolio, led by the much-lovedLinda McCartneybrand, plays a central role in our goal to “Change the Way the World Eats.” As we invest in bold innovation and purposeful growth, we’re looking for someone to help us take the next step.
Who We’re Looking For
A forward-thinking brand professional who is passionate about the plant-based movement and ready to lead from the front. You’ll be agile, collaborative, and commercially minded—someone who sets the pace and inspires those around you.
Skills & Experience
* Strong brand and consumer marketing experience (preferably in FMCG or food & drink)
* Proven success in developing and executing long-term strategic plans
* Experience leading innovation and launching new products
* Exceptional organisational, project management and communication skills
* Ability to analyse data, identify opportunities and build compelling growth cases
* Track record of team leadership and cross-functional collaboration
Behaviours That Set You Apart
* Passionate about making a difference—both commercially and socially
* Acts with pace and resilience; thrives in a dynamic, fast-moving environment
* Builds strong relationships based on openness and integrity
* Curious, agile, and open to learning—comfortable with “fail fast” innovation
* Strong communicator and influencer, able to inspire others and lead change
What We Offer
* Competitive salary
* 25 days annual leave + 8 bank holidays
* Option to purchase additional holiday
* One day off a year to support our charity partners
* Flexible, home-based working
* Company pension
* Medical benefit
* Discounts via our employee HUB platform
Be Part of a Purpose-Led Business
If you’re ready to drive meaningful impact in one of the most exciting food categories out there—while working with a much-loved, values-led brand—then we’d love to hear from you.
Apply today and help us Change the Way the World Eats.
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