Lead Marketing Analyst - Advanced Analytics
Up to £90,000 // Liverpool
Forward Role is working with a fast-growing ecommerce / retail scale-up based in Liverpool, who are seeking a highly skilled Lead Marketing Analyst - Advanced Analytics to join their team. This is a fantastic opportunity to work at the heart of a business scaling rapidly, with huge influence over marketing strategy, media spend, and product forecasting.
As the Lead Marketing Analyst - Advanced Analytics, you will play a pivotal role in translating complex data into actionable business insight. You’ll be responsible for analysing media budgets/spend, building predictive models, and delivering Marketing Mix Models (MMM) to understand ROI and guide decision-making. You’ll also forecast product demand to support operational and commercial planning.
This is a highly visible role working across multiple teams, requiring a confident, dynamic individual who can present findings to senior leadership and be confident in a boardroom.
Role & Responsibilities:
* Analyse and optimise spend across Google Ads, Meta, and other digital channels
* Develop and maintain MMM and other statistical models to evaluate marketing effectiveness
* Produce product demand forecasts to inform commercial planning
* Work closely with growth, product, and operations teams to translate insights into action
* Present strategic recommendations directly to senior leadership and the board
Skills & Experience:
* Strong statistical background with proven analytical expertise
* Experience in ecommerce/retail and working with digital media spend at scale
* Familiarity with all marketing channels and marketing analytics
* Advanced predictive modelling experience
* Working on complex data analytics projects across the business, supporting all teams with data driven insights
* Confident, influential, and able to engage with stakeholders at all levels
* Flexible, dynamic, and comfortable in a fast-paced, scale-up environment