Job Description
* Research, identify and develop relationships in the local community maintaining a robust pipeline of opportunities by growing, influencing and leveraging your network.
* Lead and motivate the team to achieve enquiry generation objectives with the primary goal of bringing in new business to increase market share and generate employment opportunities.
* Develop and deliver a range of innovative approaches both face to face and virtually to increase awareness of Home Instead’s client services and employment opportunities in the local community.
* Research, plan and successfully execute regular community marketing events including attending fairs, exhibitions, recruitment events and any other events that would promote our services to the public.
* Continually deliver a message that reflects our mission, vision and values and delivers our value proposition.
* Define marketing plans and digital media strategies that adhere to brand guidelines which focus on meeting or exceeding established goals, engagement, relationships and awareness.
* Develop and maintain knowledge of the Home Instead brand and raise awareness of Home Instead National Office marketing campaigns and recruitment initiatives across the network of relationships that have been built in the local community.
* Accurately track and record enquiries and use the information to manage and adjust strategy to optimise messaging and education in the community.
* Use knowledge of the market and competitors to identify and develop the Company’s unique selling propositions and differentiators.
* Maintain accurate data and information to analyse own performance. Use data and information to continually assess performance against strategic goals.
* Work with the Senior Leadership Team to ensure that the business maintains an excellent reputation for delivery of high-quality services and support to the community.
* Manage own time effectively, prioritising critical tasks and adapt to the changing needs of the business and reacting to new needs or challenges in an effective manner.
* Carry out any other duties deemed necessary for the successful operation of the business.
Qualifications
* Proven track record in successfully developing, maintaining and leveraging strong relationships within a local community to achieve business objectives using a variety of tools and techniques.
* Good understanding of marketing principles with experience of using a range of marketing and communication approaches including managing digital media platforms/campaigns.
* Experience of building relationships both face to face and virtually.
* Experience of leading and motivating a team to achieve targets.
* Good working knowledge of IT systems with experience of Microsoft Office or Google Suite and virtual communication platforms with the ability to learn and adopt new technologies where appropriate.
* Experience of using data and analytics to make informed business choices.
* Effective interpersonal skills with excellent verbal and written communication skills with the ability to deliver effective and engaging presentations or workshops to a broad-based audience.
* Strong organisational and prioritisation skills.
* Self-motivated with the ability to work independently, use initiative and be resilient.
* Ability to work flexibly to meet the needs of the business.
Role Specific Competencies
Driving Results
Resilience
Customer Focus
Leading Others
Influencing
Planning & Organising
Teamwork & Collaboration
Business Acumen
Communication & Relationship Management
Living Home Instead
Agile Learner
Additional Information
If you have a passion for caring and the motivation to help us achieve our ambitions, we would love to hear from you.
We encourage applications from all sections of the community as we want to reflect the neighbourhoods in which we work. Home Instead is committed to safeguarding and promoting the welfare of adults and expects all staff to share this commitment. This role is subject to DBS enhanced disclosure.