Digital Marketing Lead
Salary: Up to £60k
Location: Bedford (Hybrid/Remote)
About the Role
My client, a national financial company, is expanding its digital marketing capability and organic presence across the UK.
They're seeking a hands-on SEO & Digital Marketing Lead to take full ownership of SEO, Local SEO, and PPC campaigns, as well as AI-driven content strategies using tools like Atlas or Meta.
This role is ideal for a results-driven marketer who enjoys technical SEO, paid search, WordPress management, and AI content optimisation, and wants to shape a national digital footprint.
Key Responsibilities
Develop and implement a comprehensive SEO strategy to drive high-quality organic traffic
Take ownership of WordPress websites - including site structure, templates, plugins, SEO health, and performance
Plan and execute Local SEO initiatives across multiple regions and service areas
Manage PPC campaigns to support lead generation and marketing objectives
Use AI tools (Atlas, Meta, or similar) to generate, optimise, and scale content across landing pages and blogs
Monitor and report on performance using GA4, Google Search Console, Looker Studio, GTM, and other analytics tools
Conduct competitor analysis, content optimisation, and link-building strategies to improve visibility
Collaborate with internal teams to ensure all digital marketing efforts align with strategy and business goals
About You
5+ years of hands-on experience in SEO, WordPress, Local SEO, and PPC
Proven ability to manage and optimise WordPress websites end-to-end
Experience with AI-powered content tools such as Atlas, Meta, GPT platforms, or equivalent
Strong knowledge of technical SEO, link building, and local search optimisation
Experienced using Google Analytics (GA4), Google Search Console, SEMrush/Ahrefs, Screaming Frog/Sitebulb, GTM, Looker Studio
Confident managing multiple projects, presenting insights, and driving strategy across teams
Analytical, proactive, and focused on measurable results
What's on Offer
Extremely flexible hours
Competitive salary
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