Field Sales Executive - Oxford, Reading & Henley
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Meaningful Work From Day One. At Brown-Forman, our ambition to conquer the On-Trade market is exciting. As a Field Sales Executive, you'll be at the forefront of this journey. You will cultivate and expand our independent On-Trade business and forge lasting relationships within your designated territory or key cities. This role aims to amplify Brown-Forman's portfolio presence, driving growth across distribution, value, volume, brand advocacy, visibility, and promotional activations to secure winning positions in the On-Trade landscape.
What You Can Expect
* Champion Iconic Brands & Cultivate Super Premium Growth: build the Jack Daniel's brand and expand the Super Premium portfolio (El Jimador, Gin Mare, Diplomatico, Woodford Reserve).
* Elevate Customer Partnerships: nurture and expand relationships with key customers in your territory.
* Drive Value-Led Growth: work with customers to develop and execute business plans that create value and grow volume.
* Unlock New Business: pursue opportunities with wholesale teams and secure key accounts to grow premium brand presence in on-premise locations.
* Forge Internal Connections: collaborate across Brown-Forman's UK operations and On-Trade team.
* On-Trade Ambassador: represent Brown-Forman in the region, participating in industry events and building relationships.
* Territory Management: plan and manage customer engagements using Salesforce; maintain organization and time management.
* Craft High-Impact Account Strategies: develop Account Plans for independent free-trade premium influencer accounts to drive year-over-year value and volume growth.
* Resourceful Budget Management: work with your Regional Sales Manager to plan and manage budgets and resources.
* Drive Efficiency and Compliance: use CRM and adhere to sales processes and tools.
* Champion Responsible Growth: execute incentive programs under RSM guidance and uphold CSR guidelines.
What You Bring To The Table
* Bachelor’s Degree or equivalent experience
* IT and social media experience; MS Office and Google applications
* Strong business acumen; fluent English (spoken and written)
* Strong communication skills (influencing, listening, presentations, written)
* Self-starter with ability to plan, prepare and gain alignment
* Ability to prioritise and manage multiple projects to deadlines
* Ability to build strong relationships with stakeholders at all levels
* Collaborative team player who is adaptable, flexible and resilient
* Full UK Driving Licence (unless located in London)
What Makes You Unique
* Prior experience within wine and spirits or luxury FMCG
* Understanding of sales negotiation and results-oriented mindset
* Collaborative and cross-functional approach
* Analytical, commercially savvy and solution-focused
Who We Are
We believe great people build great brands. Being part of Brown-Forman means you will grow both personally and professionally, solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and you are encouraged to bring your best self to work.
What We Offer
Total rewards at Brown-Forman are designed to engage our people and support sustainable growth. We offer equitable pay structures, a premium employee experience, and a range of benefits aligned with our values.
City: Oxford | Country: GBR
Req ID: JR-00009256
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