Senior Product Marketing Manager (FinTech) Location: London – Hybrid (3 days in-office) Salary: £100,000–£120,000 Bonus Experience Level: 3–5 years in Product Marketing Department: Product Marketing About the Role Were partnered with a leading client who is seeking a strategic, globally minded Senior Product Marketing Manager to drive key initiatives across a complex financial technology product portfolio. This role is ideal for a B2B marketing professional with enterprise sales experience and deep knowledge of capital markets, middle/back-office operations, and fintech workflows. You’ll shape how products are positioned, understood, and adopted by banks, asset managers, and other institutional clients worldwide. If you thrive at the intersection of product, marketing, and sales, and love crafting stories that resonate with enterprise audiences, this is your chance to make a tangible impact. Key Responsibilities Sales Enablement Partner with global enterprise sales teams to develop tools, training, and collateral that drive adoption and revenue. Translate technical product functionality into clear, sales-ready messaging for institutional clients. Market Research & Customer Insights Conduct qualitative and quantitative research to understand market trends, customer needs, and product-market fit. Identify gaps in client workflows and translate insights into actionable marketing strategies. Competitive Intelligence Monitor competitors’ offerings, positioning, and GTM strategies to inform differentiation. Provide actionable insights that influence product and marketing decisions. Storytelling & Messaging Craft compelling narratives for complex financial products (collateral management, reconciliations, cash liquidity, middle/back-office operations). Develop and maintain messaging frameworks, buyer and user personas, and journey maps. Go-to-Market Leadership Lead GTM planning and execution for product launches. Collaborate with product management, regional marketing teams, and sales to ensure alignment and maximum impact. What We’re Looking For 3–5 years B2B product marketing experience, ideally in enterprise fintech, capital markets, or financial technology solutions. Proven track record of supporting enterprise sales with enablement and strategic marketing. Deep understanding of collateral management, reconciliations, cash & liquidity, and middle/back-office operations. Experience with AI and machine learning solutions and ability to communicate their value to enterprise clients. Familiarity with the vendor landscape in fintech, capital markets, or related sectors. Strong global perspective and ability to tailor messaging across regions. Excellent storytelling, communication, and stakeholder management skills. Cross-functional experience working with product, sales, and marketing teams. Proficiency with CRM systems, marketing automation platforms, and analytics tools. Data-driven mindset with ability to measure and report marketing impact. Experience in financial services, insurance, or telecommunications is a plus. What’s on Offer Competitive salary (£100,000–£120,000) excellent bonus and benefits package Hybrid working (3 days in the London office) 25 days annual leave, rising with service to 28 days Company pension (matched up to 5%) Group life assurance A unique opportunity to drive real-world AI transformation within a globally recognised fintech organisation To Apply Send your CV directly to r.sylvester@thex4group.com or message for a confidential discussion.