Senior Marketing Analyst, NATIONAL TRUST
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In line with our redeployment policy, we’ll prioritise applications from employees who are under formal notice of redundancy.
We’re looking for a Senior Marketing Analyst, to play a pivotal role in shaping the effectiveness of our multichannel marketing campaigns. You’ll use your expertise in data analysis to provide actionable insights that influence strategic decisions across a £10 million marketing spend. If you’re passionate about turning complex data into compelling stories and driving performance improvement, this role offers the chance to make a real impact.
What It's Like to Work Here
You’ll be part of a collaborative and forward-thinking marketing team that values curiosity, creativity, and clarity. Reporting to the Head of Performance Marketing, you’ll work closely with analysts and channel managers across the Trust, contributing to a culture that champions learning, inclusivity, and sustainability.
Your contractual location will be our head office in Swindon; there will be an opportunity to explore and agree hybrid working arrangements which strike the right balance for you and the Trust. The role will involve travel to our head office to meet with stakeholders and to carry out work.
What You'll Be Doing
This role is responsible for providing marketing teams with clearly attributed views of the progress we are making against our marketing and audience objectives and performance KPIs across the full funnel of marketing activity.
As a skilled analyst, you will measure and evaluate the effectiveness of the National Trust's multichannel marketing campaigns. Your reports and analysis will enable marketing specialists to make informed decisions about spend and efficiency. You will also be the key business owner of Salesforce Marketing Intelligence, responsible for developing the Marketing Intelligence roadmap to continuously improve the Trust’s measurement abilities.
Working with specialists across paid and owned marketing, you will help stakeholders understand their reporting and analysis needs, providing advice and solutions and constructively challenging preconceived notions. Your expert but collaborative approach will ensure performance analysis underpins marketing planning and decision‑making, giving the wider organisation confidence in marketing’s approach.
Who We're Looking For
* Strong knowledge of statistical tools such as R, Python, SPSS, Alteryx or SAS.
* Expert knowledge of analytics tools such as Tableau, Adobe Analytics, Salesforce Marketing Intelligence (Datorama).
* Strong knowledge of different methods of marketing attribution and measurement (first touch, last touch, linear, time decay, marketing mix modelling).
* Ability to identify the need, lead and undertake analysis to inform marketing performance improvement.
* Proven experience in tactical marketing analytics such as marketing mix modelling, campaign performance analysis, ROI estimates, lifetime value.
Additional Criteria for All Other Applicants
* Good presentation skills + the ability to communicate issues to an audience who may have little analytical background.
* Ability to collaborate and work as part of a team, sharing learnings and ideas, and to build collaborative relationships with stakeholders.
* Expert knowledge of marketing channel data across direct, digital, social, paid, PR and other popular channels.
The Package
* Substantial pension scheme up to 10% basic salary
* Free entry to National Trust places for you, a guest and your children (under 18)
* Rental deposit loan scheme
* Season ticket loan
* EV car lease scheme
* Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts
* Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
* Flexible working whenever possible
* Employee assistance programme
* Free parking at most Trust places
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Advertising Services
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