Lead Marketing Analyst
Location: Remote (UK-based)
Salary: Up to £100,000
Please note, you must be a resident in the UK and have full right to work.
The Company
A global digital entertainment business with millions of active users worldwide. Known for creating immersive experiences and building strong communities, the company continues to invest heavily in data-driven marketing. You'll be joining a dedicated Analytics, Data Science & Engineering hub that shapes strategy across marketing, customer lifecycle, and product.
The Role
This is a senior role leading marketing analytics for a fast-scaling consumer brand. You'll be the central expert on campaign measurement, attribution, and optimisation, guiding spend and targeting decisions across multiple channels. Alongside delivering hands-on analysis, you'll mentor a small team, partner with senior stakeholders, and ensure best practice in data-driven marketing decisions.
Key Responsibilities
* Lead and mentor a small marketing analytics team, setting best practices and ways of working.
* Own full-funnel, cross-channel analysis covering acquisition, engagement, and retention.
* Improve campaign performance measurement through attribution modelling, incrementality testing, and media mix modelling.
* Partner with Data Science to develop predictive models (e.g. LTV, churn) to inform budget allocation.
* Build and maintain marketing forecast models to optimise spend and ROI.
* Conduct robust statistical analysis to improve campaign testing methodologies.
* Deliver clear reporting and actionable insights to marketing, CRM, and executive stakeholders.
* Collaborate with Data Engineering to ensure reliable data pipelines and infrastructure.
* Champion a data-first approach across marketing and product teams.
Skills & Experience
Essential:
* You must have experience in the gaming industry
* 5+ years' experience in marketing analytics or a related data role.
* Proven ability to lead or mentor junior analysts.
* Expertise in attribution, incrementality, and campaign measurement.
* Strong SQL skills and proficiency with analytics tools (e.g. GA4, Looker, Tableau, Power BI).
* Hands-on experience with digital marketing channels including CRM, paid media, and lifecycle.
* Strong communication skills, comfortable influencing senior stakeholders.
* Excellent statistical analysis and data storytelling ability.