The Paid Media Manager will oversee and optimise digital advertising campaigns within the transport and aviation sector. This role requires strategic thinking, technical hands-on and a results-driven approach to maximise ROI. Client Details Our client is an established leader within the transport and aviation sector, recognised for its large‑scale operations and significant role in connecting the UK to global destinations. It is known for its commitment to operational excellence, infrastructure development, and continuous innovation. Description Manage and optimise a £5M+ annual paid media budget to deliver ROI targets. Build, manage and optimise paid media campaigns across Google/Bing/Meta ads platforms. Directly manage campaigns set up and closely monitor and manage campaign and bid performance. Devise and implement bid strategies, keyword targeting and ad copy and creative testing. Lead AB testing of ad copy, bidding strategies and landing pages. Monitor KPIs (ROAS, CPA, CTR, conversion rate) and provide actionable insights. Produce accurate weekly and monthly performance reports and strategic recommendations. Work closely with the DAM and Marketing team to align campaigns with the digital acquisition strategy. Stay up to date on paid search trends and changes in paid media technology and best practices. Monitor competitor activity and produce keyword and competitor gap analysis. Profile About You: Kno...