Product Marketing Team – Senior Marketing Executive
Position Overview:
This role involves developing, implementing, and reporting on marketing campaigns across multiple channels for our customers and suppliers, working closely with our Procurement Team. Additional duties and overnight stays may be required.
Key Responsibilities:
1. Campaign Development and Management: Create and manage targeted, multi-channel marketing campaigns, tailoring strategies for B2B and B2C segments, and using insights to optimise campaigns for online and branch sales.
2. Supplier Collaboration and Alignment: Work with suppliers on co-branded marketing activities, manage budgets, define KPIs, and ensure campaigns enhance brand presence.
3. Performance Analysis and Reporting: Monitor and report on sales, website traffic, social media, paid search, and email metrics; evaluate KPIs to inform future activities.
4. Additional Duties: Contribute to social media content creation, support team members, manage administrative tasks, and travel to branches, including overnight stays.
Desired Skills:
* Experience in a fast-paced business environment.
* Experience with campaign budgeting.
* Understanding of digital marketing is desirable.
Minimum Requirements:
* Experience in building, executing, and evaluating marketing campaigns.
* At least 3 years of marketing experience.
* Full UK driving license.
* Must be local to East Yorkshire / North Lincolnshire for office-based work with flexible arrangements.
Benefits:
* Competitive pay and bonus schemes.
* Training, development, and holiday benefits.
* Contributory pension, cycle scheme, free parking, and employee discounts.
* Enhanced maternity and paternity leave, employee assistance, and mental health support.
MKM is the leading independent builders’ merchant in the UK, established in 1995, with over 134 branches and 3100 employees. We value diversity and aim to create a sense of belonging for all colleagues.
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