Head of Marketing (Kotlin Ecosystem)
At JetBrains, we develop the foundational pieces of the Kotlin Ecosystem, including the Kotlin language itself. Kotlin is one of the fastest‑growing programming languages targeting JVM, Android, iOS, and Web development.
We want Kotlin everywhere. As the Head of Marketing for the Kotlin Ecosystem, you will spread the core value proposition for this unique technical product, define marketing strategy, and lead marketing teams to make Kotlin the most popular programming ecosystem.
We expect you to be able to write a program in Kotlin, Java or whatever; we’d like to be in the same boat, whether it’s marketing, development or product management – speaking the same lingua, being part of the same ecosystem, caring about similar things. Overall, you’ll work closely with Kotlin product management and engineers building the technology.
Responsibilities
* Define the brand identity and positioning of the Kotlin ecosystem among programming ecosystems.
* Define the core value proposition and storytelling about Kotlin, Kotlin Multiplatform, Ktor, Amper, Compose Multiplatform, and other technologies in the Kotlin Ecosystem.
* Conduct in‑depth market research to identify trends, user needs, and the competitive landscape, and identify opportunities for Kotlin’s growth.
* Develop and execute the marketing strategy to drive awareness, growth, and market penetration for Kotlin and related products.
* Utilize data‑driven insights to define marketing strategy and optimize campaigns.
* Manage planning, development, and execution of integrated marketing campaigns across multiple channels, including digital, content marketing, influencer marketing, events, and PR.
* Oversee the creation of high‑quality content, including case studies, blog posts, videos, and presentations.
* Lead marketing launch initiatives, coordinating with product management, technical writing, developer advocacy, and other cross‑functional teams.
* Grow, lead, and inspire the marketing team.
* Drinking beer or team with developers at conferences, write funny comments on social media, and pop up in YouTube shorts in friends’ feeds. But only if you want to!
Requirements
* Developer background in any programming language.
* A few years of experience in marketing leadership within developer tools, open‑source software, or technology ecosystems.
* Awareness of modern programming ecosystems, their benefits, and their target usages.
* Strong strategic thinking and problem‑solving skills.
* Excellent written and verbal communication skills in English.
* Experience with B2B and B2C marketing, product marketing, and brand management.
* A demonstrated ability to drive results and achieve marketing goals.
* An analytical mindset with the ability to analyze data and make data‑driven decisions.
* Excellent storytelling skills – especially when translating technical benefits into audience‑specific messages.
Preferred Experience
* Experience with marketing of networked products – viral loops and network effects.
* Knowledge on how to steer and amplify community effects.
* Experience with marketing developer tools.
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